2015 Audi Cars

Audi

Audi has a century-long heritage but emerged only relatively recently as a luxury European brand worthy of mention in the same breath with BMW and Mercedes-Benz. Four independent German automakers joined forces in 1932 to form Auto Union; thus Audi's four-ring logo. The original company was dismantled by the Allies after World War II but soon a new Auto Union was formed, although at first without the Audi brand. Daimler-Benz owned it until 1964, when Volkswagen bought Auto Union -- and the modern Audi brand took shape. It ventured into the upper mid-size car segment and entered the U.S. market by 1969. But the key move for Audi came in 1980 with its new Quattro, a sport coupe that featured all-wheel drive -- the first application of this technology in a high-performance vehicle. The Quattro platform helped Audi gain accolades, sales and market share and presaged later Audi engineering firsts in areas such as continuously variable transmission. U.S. sales tanked in 1989 after media reports of an "unintended acceleration" problem in Audi 5000 models, which actually turned out to be driver error; Audi contemplated leaving the American market. But its new A4 in 1996 helped Audi regain its footing in the U.S. as a pure luxury and performance brand, and now the marque has a complete and robust product lineup in America as in other markets.

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2015 Audi Cars

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Audi News & Reviews

CPO Program Review: Audi
April 20, 2015 
Thinking about buying a used Audi? We've gathered up everything you need to know about the brand's certified pre-owned program.   Read more
Report Reveals Top Car Brands Rated by Women
April 17, 2015 
A new report surveyed women to discover the best automotive brands for car shopping.   Read more
8 Luxury Cars for City Dwellers
April 17, 2015 
A car doesn't have to be enormous to be luxurious, a fact we've proven with our list of eight great luxury cars for city-dwelling drivers.   Read more
Read more Audi news & reviews

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