2015 BMW Cars

BMW

The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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2015 BMW Cars

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BMW News & Reviews

2017 Cadillac XT5 vs. 2016 Cadillac SRX: What's the Difference?
August 26, 2016 
The 2017 Cadillac XT5 replaces the 2016 Cadillac SRX. What's new, what's the difference, and which might be better for you?   Read more
Should I Buy a Used Electric Car?
August 26, 2016 
It's time for this week's Ask Doug, where all your most important automotive questions are answered.   Read more
I Stumbled Across My Old Ferrari During Monterey Car Week
August 25, 2016 
I saw Ferrari 250 GTOs race. I saw the new Bugatti Chiron. I drove an F-Type. But this was the highlight.   Read more
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