2015 BMW Cars

BMW

The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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2015 BMW Cars

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BMW News & Reviews

These Are the Strangest Taxis in the New York Taxi Fleet
March 23, 2017 
I've been given a listing of every single taxi in New York City. These are the strangest.   Read more
The BMW Isetta Is The Weirdest Car BMW Ever Made
March 23, 2017 
It has one door. It has one cylinder. It can't climb a hill. This is a far cry from the BMWs you know.   Read more
At $3.6 Million, This Ferrari F50 Is the Most Expensive Car on Autotrader
March 23, 2017 
It eclipses the former most expensive car, a McLaren P1, by over $1 million.   Read more
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