Welcome to the AutoTrader.com Online Advertising Guide
From technical specifications to creative guidelines, here is everything you need to develop a successful ad on AutoTrader.com.
Specifications by Site Location
Home Page Advertising
300 x 250 New Model Spotlight
Find Your Car Advertising
Search Form
300 x 175 Search Form Sponsorship
Search Results Page
728 x 90 IAB InLine Promo
New Car List Page
Model Info Pop up 160 x 600
Vehicle Details Page
Research & Compare Advertising
Research & Compare Landing Page
195 x 238 Spotlight Vehicle
New/Used/Certified Pages
195 x 238 Sponsored Vehicle
Articles & Review Pages
728 x 90 IAB Articles Page
160 x 600 IAB Articles Page
Build & Price
Compare Tool
Lifestyle Central
300 x 250 IAB Landing Page
Lifestyle Categories:
Going Green, work & Play, Family Focus, Trend Watch
195 x 238 Spotlight Vehicle
400 x 72 Integrated Placement
Lifestyle Category: Smart Saver
Model Information
400 x 72 Integrated Placement