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Welcome to the AutoTrader.com Online Advertising Guide

From technical specifications to creative guidelines, here is everything you need to develop a successful ad on AutoTrader.com.

Specifications by Site Location

Home Page Advertising

300 x 250 New Model Spotlight

Find Your Car Advertising

Search Form

300 x 175 Search Form Sponsorship

Search Results Page

728 x 90 IAB InLine Promo

New Car List Page

Model Info Pop up 160 x 600

Vehicle Details Page

Research & Compare Advertising

Research & Compare Landing Page

195 x 238 Spotlight Vehicle

New/Used/Certified Pages

195 x 238 Sponsored Vehicle

Articles & Review Pages

728 x 90 IAB Articles Page
160 x 600 IAB Articles Page

Build & Price

Compare Tool

Lifestyle Central

300 x 250 IAB Landing Page

Lifestyle Categories:
Going Green, work & Play, Family Focus, Trend Watch

195 x 238 Spotlight Vehicle
400 x 72 Integrated Placement

Lifestyle Category: Smart Saver

Model Information

400 x 72 Integrated Placement
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