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The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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BMW News & Reviews

2015 BMW X4: New York Auto Show
April 16, 2014 
The 2015 BMW X4 makes its world debut at the 2014 New York Auto Show and coins a new motoring term: Sports Activity Coupe.   Read more
2015 Volvo XC60 T6: Real World Review
April 15, 2014 
We recently spent a week driving the 2015 Volvo XC60 T6, and we came away with mixed feelings.   Read more
10 Must Test Drive Cars for 2014
April 15, 2014 
If you're shopping for a new car, check out AutoTrader.com's 10 Must Test Drive Cars for 2014. It's a great way to find your next car.   Read more
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