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The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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BMW News & Reviews

2016 MINI Cooper Hardtop: New Car Review
October 6, 2015 
Although the sporty MINI Cooper continues to grow, it's still as fun -- and as practical -- as ever.   Read more
7 Great CPO Luxury Cars With V8 Power
October 6, 2015 
You don't have to spend a fortune for a V8-powered luxury car, as our latest list shows.   Read more
2015 Audi A4 vs. 2015 Audi A6: What's the Difference?
October 6, 2015 
We're taking a look at the key differences between the 2015 Audi A4 and the 2015 Audi A6 luxury sedans.   Read more
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