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The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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BMW News & Reviews

Tesla People Hate Me, but the Tesla Model S Still Isn't a Full-Size Luxury Sedan
October 26, 2016 
I've recently received a lot of anger from Tesla owners. But that doesn't make the Model S a full-size luxury sedan.   Read more
2017 Acura MDX: New Car Review
October 26, 2016 
The 2017 Acura MDX provides the latest in luxury, technology and safety while maintaining a reputation for reliability and resale value.   Read more
2017 Jaguar XE: Better Than the 3 Series? - Video
October 26, 2016 
The 2017 Jaguar XE is a great new entry to the midsize sport-sedan segment, but does it outshine the 3 Series?   Read more
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