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The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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BMW News & Reviews

2016 Jaguar XF: New York Auto Show
April 1, 2015 
The 2016 Jaguar XF shows off its brand-new engine, body and tech in New York.   Read more
2015 Mitsubishi Lancer Evolution: New Car Review
April 1, 2015 
This year might be the end of the line for the 2015 Mitsubishi Lancer Evolution. Is it still worth considering alongside other speedy cars?   Read more
2015 Lexus LS: New Car Review
March 31, 2015 
The 2015 Lexus LS full-size luxury sedan is a worthy rival to premier models from Germany, but can it prevail with just two engines on tap?   Read more
Read more BMW news & reviews

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