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The brand and its vehicles have come to exemplify BMW's ambitious slogan: "Ultimate Driving Machine." No other mainstream marque, worldwide, is so associated with pure performance. Bayerische Motoren Werke AG was founded in 1916 as an aircraft manufacturer -- a heritage still reflected in the stylistic propeller depicted in the circular BMW logo -- but switched to motorcycle production after World War I. After World War II, BMW began building motorcycles again. Although fledgling automotive operations almost went belly-up in 1959, they survived. In 1962, BMW began specializing in and exporting a line of compact sedans and coupes, starting with the 1500 model and continuing through the last 2002s in 1977. These cars helped pave the way for BMW to become an international brand in the Eighties, beginning with its famed 3 Series. This vehicle gained a place in the U.S. cultural conscience as the dream purchase of every ambitious, white-collar, red-blooded American male. "Bimmers" continue to occupy a unique place in American vernacular and perception today. Meanwhile, BMW has stretched its lineup of sedans in size and price up through the flagship executive sedan, the 7 Series, still maintaining the brand's tight association with unadulterated performance. Z3 and Z4 roadsters also helped that cause. But lately, BMW has introduced SUVs and crossovers that have strained brand identity a bit.

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BMW News & Reviews

Would You Buy a Car With a Rebuilt Title?
December 9, 2016 
It's time for this week's version of Ask Doug -- and today, we're talking about buying a car with a rebuilt title.   Read more
Was the Lamborghini LM002 The First Performance SUV?
December 9, 2016 
Last week, I told you the GMC Typhoon was the world's first performance SUV. But was it actually the Lamborghini LM002?   Read more
2017 Volkswagen Jetta: New Car Review
December 9, 2016 
The 2017 Volkswagen Jetta comes into a new model year with a simplified lineup but just as much space as before.   Read more
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