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Buick

One of the world's oldest automobile marques, General Motors' near-luxury brand remains an ambitious survivor, as one of GM's last four active consumer vehicle lines. Founded in 1903, Buick served as the platform for GM's early corporate conglomeration. As Alfred Sloan refined the GM business model around mid-century, Buick was charged with holding onto customers who were growing and aging out of the Chevrolet and Pontiac brands. It became known for sleek styling, such as the 1949 Roadmaster, and ageless cues such as "waterfall" grilles and "Ventiport" holes on the hood or front fenders. Over the last few decades, Buick also gained as a performance brand, a tack that culminated in the 1988 introduction of the Buick Reatta two-seater. But as GM homogenized brands to cut development and manufacturing costs over the last couple of decades, Buick's identity suffered the most, and its demise was speculated. Instead, GM deep-sixed Oldsmobile and recommitted to Buick. Brand management stepped up, making Buick a domestic hallmark for product quality in J.D. Power surveys. In the vanguard of GM's globalization, Buick has become the most popular automotive brand in China, and GM engineers there are helping design new Buicks for North America. In the U.S., new models including the Enclave crossover, and renewed nameplates including LaCrosse, are making Buick a winning product line again.

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Buick News & Reviews

2015 Buick LaCrosse: New Car Review
July 30, 2014 
We've reviewed the flagship Buick LaCrosse sedan, which offers premium features and a quiet, luxurious ride.   Read more
2009 Chevrolet Traverse: Used Car Review
July 28, 2014 
With full-size roominess, 5,200-lb towing, and carlike ride and handling, the 2009 Chevrolet Traverse is worth a look.   Read more
2015 Acura ILX: New Car Review
July 25, 2014 
The 2015 Acura ILX may not be high on buyers' radar screens, but it offers an affordable doorway into the small-luxury-car segment.   Read more
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