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BMW of West Springfield

1712 Riverdale StreetWest Springfield, MA 01089
1-888-687-30151-888-687-3015
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Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Parts & Accessories
  • Courtesy Shuttle
  • Detailing
  • Business Center
  • Internet Access
  • Handicapped Accessible
  • Comfortable Waiting Area
  • Children's Play Area
  • Delivery Options
  • Diesel
View all services and amenities

Why You Should Buy a New Car From Us

BMW of West Springfield is your leading new and used Massachusetts and Northern Connecticut BMW dealer providing Hampden County and Northern Hartford County with high qua ... Read more
BMW of West Springfield is your leading new and used Massachusetts and Northern Connecticut BMW dealer providing Hampden County and Northern Hartford County with high quality new BMW 3-Series, 6-Series, 6-Series, 7-Series, 328xi, X3, X5, Z4 and Certified Pre-Owned SAY YOU SAY THIS ON AUTOTRADER EMAIL US TO CHECK AVAILABILITY

Why You Should Buy a Used Car From Us

BMW of West Springfield is now a Gengras dealership. At BMW of West Springfield, Massachusetts you will find a great deal and a comfortable experience while shopping for ... Read more
BMW of West Springfield is now a Gengras dealership. At BMW of West Springfield, Massachusetts you will find a great deal and a comfortable experience while shopping for a new, certified, or preowned BMW 1 Series, 3 Series, 5 Series, 6 Series, 7 Series, M3, M5, M6, X3, X5, X6, or Z4 SAY YOU SAY THIS ON AUTOTRADER EMAIL US TO CHECK AVAILABILITY.

Dealer Disclaimer

Sales Tax, Title, License Fee, Registration Fee, Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price ... Read more
Sales Tax, Title, License Fee, Registration Fee, Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price.
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
Some brands group models with similar body styles together. (Ex: BMW 3 Series or Mercedes-Benz C-Class)
Trim refers to both exterior and interior options that enchance a base model. (Ex: Ford Mustang GT or Honda Accord EX)
These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.2
    Customer Service
  • 4.3
    Quality Of Work
  • 4.4
    Friendliness
  • 4.1
    Overall Experience
  • 4.4
    Price

Dealership Reviews

1 - 5 of 131 
Peter852/01/2016 10:01:17 AM
5.0
Overall Rating
Overall Experience
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Bryce Piemonte
I purchased a new car from this dealership through Bryce Piemonte in January. Bryce was pleasant and reasonable, and most importantly I felt that he really worked hard on my behalf. I got the deal I wanted without time-consuming and high-pressure negotiations. It was the best car buying experience I have ever had! I arrived at the dealership with the fair market price, financing options & rates, the monthly payment for a specific model and options after having done my homework from Edmunds.com, kbb.com, and bmwusa.com. After a test drive, Bryce quoted a price that is much higher than the fair market price. I gave him a "homework" to work with his managers to get me the deal I want and left the dealership. After a couple of short negotiations over the phone, Bryce came through with the deal I wanted. I appreciate Bryce for working hard on my behalf and giving me the best car buying experience. Thanks a lot, Bryce!
jmikel1/25/2016 01:57:49 PM
1.0
Overall Rating
Overall Experience
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:Job Pimentel,Stephen King
Picture this. Off/on over the course of 18 months I showed my interest in a leftover, "new" 2014 335xi dealer exec car. Multiple times I initiated "negotiations" with Steve King (SK), resulting in this final response each time. "I need to check with Job". (Job is the GM) The result? Except for our last discussion, despite follow up emails and calls on my part, I would never hear back from SK (or Job). In October, several months after our last interaction ended, I had my 2011 335i in for service. I stopped by to talk to SK to see if they had sold the 2014. "No, it's still here". And so, for the umpteenth time, negotiations began (again). SK asked me to get back to him with "what do you need to make it happen". So after researching depreciating values again, I did, in writing, via email. This time, he did respond, with a written quote, very close to my offer, via email. Very shortly thereafter I emailed back saying it was acceptable. What I didn't know is that my response crossed paths with another from him in which he said he had "made a mistake" and that he had to withdraw his written quote. He had also left a vmail on my phone, saying the same thing and that he would get back to me after (guess what) ... "I check with Job". You can guess the result. Yep. Never heard a thing back. I emailed SK and Job several times afterward. Nothing but silence; and then the car was no longer on the website. Had another buyer come along and offered a better deal that exact same day? Had they played me and another buyer off one another and I lost? Likely I will never know…. I must admit, in all of my years' experience in car-buying, I have never, ever heard of a dealership reneging on a written quote, having to "withdraw it". Have you? Withdraw a written quote? Really? Follow up emails to both SK and Job to this effect fell on deaf ears at BMWWS. Not surprising tho; my experience with them has proven I shouldn't expect anything more. Or should I? After all, I'm just an existing BMWWS customer, who facilitated a 2015 X5 sale to a relative, and who was very interested in upgrading to a new BMW. I wonder, would BMW Corporate expect more? If you’re looking for a BMW dealer that handles customers professionally, and with courtesy, I would avoid this dealership. Mike Cahill Hatfield, MA
carbuyer1/11/2016 07:50:25 PM
1.0
Overall Rating
Overall Experience
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:Job Pimentel
I went to BMW of West Springfield in search on a used 2015 BMW 328 with a specific technology feature. The manager at the dealership told me there were not many vehicles with that feature so if I wanted that specific feature I would need to buy a new car and if I paid $2k more he would try to find a new car with that feature. I agreed and a few days later the salesperson contacted to tell me they found the car and could have it at the dealership in a few days. I agreed to buy the car although it had both interior and exterior colors that I did not really like, but as I told the salesman and manager, I was willing to take the undesirable colors and pay the extra money to get the specific technology feature I wanted. A few days turned into a month, partially due to dealership errors, and finally the car arrived. When I picked up the car and asked the BMW Genius to demonstrate the technology feature. He told me this was a newer feature and he wasn’t sure how it worked but would research and get back to me. Note that prior to buying the car I also spoke with the same BMW Genius to confirm the technology feature I wanted would work with my smartphone. Two months after I received the car and after a number of phones calls from me to the dealership, the BMW Genius confirmed the vehicle I bought does not have the technology feature I wanted. I understand this is a newer feature and not all salesmen, managers etc. are familiar with the technology but in this case where the buying negotiation was focused primarily around this one feature; because absent this one feature, many dealers had vehicles that met all my other requirements in colors I preferred and costing less, I would expect when the dealership tells me they can get a car with a specific feature, I should be able to trust the feature will be included. This experience has truly tainted my impression of the BMW brand. Not only that the dealer would sell me a car that does not include the feature I ordered, but the poor responses to my calls and emails. After my second email the general manager, Job Pimentel, to inquire how the dealership was going to handle to issue, he didn’t even bother to respond. I have purchased many cars and this is the first time I have ever been unhappy with my purchase. I regret the day I walked into the BMW of West Springfield dealership. ---- Thank you for your response and apology, but I do want to respond to a few points in your note that would make my review seem unreasonable. First of all, it is a misstatement to indicate I was offered new car with additional features for the same price as used cars on the lot. I am sure you would have many people flocking to your dealership if you could make that happen. As I stated in my review the offer was for a new car with the feature at a cost of an additional $2k. Second, it is a misstatement to indicate I did not express my desire for the technology feature until the ‘second encore delivery’. On the day I came to the dealership to look for a car, the majority of the discussion was focused on the technology feature. I expressed exactly what I wanted. I spoke at length with the BMW Genius regarding the feature and the fact that it would not work with all phones. We discussed whether it would work with my phone and model, a Samsung, or whether perhaps an iphone would better. I recognize the technology package includes heads up display, but that is only one feature of the package and is unrelated to the topic of having the car and phone in sync for receiving and sending text messages. When I received the car and the BMW Genius was reviewing the features and we got to this feature, he was unable to set it up. He indicated this was a newer feature and he was not sure how to set up it up, but would research and get back to me. I accepted this as reasonable because it is a newer feature. Finally, your assertion ‘the function is not possible on any BMW at this time’ just illustrates my point that BMW of Springfield representatives do not fully understand the features of the cars you sell, and this resulted in the dealership representing they were selling me a car with the feature I requested when in fact the feature was not included. If the function is not possible then BMW has managed a tremendous hoax (yes, sarcasm) based on the following; when I described the feature, one of the dealership technicians explained his wife had the same feature and it worked fine on her car; BMW ran a national TV ad for some time highlighting the feature on the BMW 3 series models (the model I purchased); the manual for my car has a section dedicated to setting up the feature; and finally when the dealership acknowledged my car does not have the feature they explained the feature required not only the technology package but ‘enhanced bluetooth’ which my car does not have. While I acknowledge that I was not aware there is an ‘enhanced bluetooth’ option, I believe when I request a car with a specific function, the dealership representative should have adequate knowledge of the options or packages needed to supply that function.
BMW of West Springfield responded to this review
1/22/2016
Dear Valued Customer, Thank you so much for your comments and review of our dealership. We value your opinion and always look at these reviews to assess where we need to do better. I apologize that your visits and correspondences with our dealership have been less than stellar and that you are unsatisfied with your car. It is my understanding that you originally came to our dealership to look at our CPO 3 series models, since we were one of the only dealers that had one equipped with the Technology Package. This package includes the Heads Up Display as well as Navigation. After you looked at a few different pre-owned models, our New Car manager approached the you with an incredible offer of a brand-new BMW that met your option requirements for the SAME price as the not as well equipped pre-owned vehicle. You repeated your desire to have a Heads Up Display as the most important feature, and we had to locate her a car from the middle of the country that met your requirements. We were happy to do all this, as it meant getting you the car you desired with the Heads Up Display. This is unfortunately why it took some time to be delivered. We apologize for that delay. You were then presented with the official build of this car, and agreed to our terms. You took delivery of the vehicle, and it was not until the “second encore delivery” weeks later that we were made aware of your desire of “reading text messages" on the Heads Up Display” to our Genius. This function is not possible on any BMW at this time. There is no option that could have been ordered that would fulfill your needs. At the time of purchase you emphasized your need for the Heads Up Display, but not once explained that it was for the purpose of reading messages sent to your phone. I am so sorry if there was confusion in understanding between what you desired and what BMW actually offers. We researched and attempted to do everything possible on our end to assist you, but unfortunately at this time BMW does not offer reading text messages on the Heads Up Display. Again, I am so sorry that you were unhappy with your purchase and unhappy with our dealership. I am sorry BMW does not have the technology feature you desired and sorry there was a miscommunication in what you wanted and what our staff thought you wanted. We hope this does not taint your impression of BMW and invite you back to our dealership to try and resolve this issue in person. And thank you for your honesty and candor in reviewing our dealership and BMW. We appreciate it and you!
JenA10612/17/2015 10:02:27 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Christopher Hughes,Bryce Piemonte
I purchased a car from Bryce Piemonte and Chris Hughes in November and can honestly say they surpassed my expectations. I found them them to be fair, knowledgable, and allowed me to move forward with the process without pressure. Both are very genuine and made me feel very comfortable and confident about my decision. Bryce and Chris were referred to me by my parents who purchased a car from them earlier this year. I know we all will continue to turn to these two over the years for all of our vehicles!
Minella12/16/2015 04:00:44 PM
5.0
Overall Rating
Overall Experience
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Bryce Piemonte
Bryce was great to work with. No high pressure sales tactics. He was honest, professional and worked hard to help us get a fair price on our vehicle. I would definitely recommend this dealership because of our experience with Bryce!
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BMW of West Springfield : West Springfield, MA 01089 Car Dealership, and Auto Financing - Autotrader