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Premier Subaru

150 North Main StreetBranford, CT 06405
1-888-343-09851-888-343-0985

Services and Amenities

  • Factory Authorized Service Center
  • Parts & Accessories
  • Courtesy Shuttle
  • Customization
  • Comfortable Waiting Area

Why You Should Buy a New Car From Us

YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars ... Read more
YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars and have one of the highest customer satisfaction ratings in the United States. Premier Subaru also arranges financing, warranties and service contracts. Buy from us! We are approved by the BBB and are a AAA Approved Auto Service Facility. Premier Subaru also offers competitive financing packages to meet your needs.

Why You Should Buy a Used Car From Us

YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars ... Read more
YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars and have one of the highest customer satisfaction ratings in the United States. Premier Subaru also arranges financing, warranties and service contracts. Buy from us! We are approved by the BBB and are a AAA Approved Auto Service Facility. Premier Subaru also offers competitive financing packages to meet your needs.

Dealer Disclaimer

Price excludes state and local tax, registration fees and dealer conveyance fee or processing fees. Certain other fees and restrictions may apply. See dealer for details ... Read more
Price excludes state and local tax, registration fees and dealer conveyance fee or processing fees. Certain other fees and restrictions may apply. See dealer for details.
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
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Trim refers to both exterior and interior options that enchance a base model. (Ex: Ford Mustang GT or Honda Accord EX)
These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.8
    Customer Service
  • 4.9
    Quality Of Work
  • 4.9
    Friendliness
  • 4.8
    Overall Experience
  • 4.7
    Price

Dealership Reviews

1 - 5 of 500 
Doreen Pinkerton5/02/2016 04:05:56 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Rob Weljkovic,Lucas Pannone
I literally spent over a month trying to find the right car, and Luke hung in with me the whole time, always sending me suggestions for cars I may like. He even picked me up the day I bought the Legacy, making things much easier on us. Rob in finance was also great.
Premier Subaru responded to this review
5/02/2016
Doreen - CONGRATULATIONS ON YOUR NEW CAR! We appreciate your comments about our dealership and, thank you for YOUR business!
David5/02/2016 12:32:59 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Joseph Zerbo,Eloise Fullington
From the friendly, helpful and very knowledgeable sales representative to the thoughtful efficiency of the business office I found my experience in leasing a new 2016 Forester enjoyable and I left feeling comfortable and secure that I am in good hands with this dealership.
Premier Subaru responded to this review
5/02/2016
David/Thank you for your kind feedback and your business! We really appreciate it. Enjoy your new car!
rreilly75/02/2016 11:47:14 AM
4.4
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Rodney Pomerleau
Raheem and sales manager worked well with me on price and trade in. Raheem seemed new as a sales manager but was very accommodating to our questions and demands. Eloise was nice and covered for Raheem on our test drive.(Raheem was already with another customer). Overall - Everyone was great and we will be back.
Premier Subaru responded to this review
5/02/2016
Thank you for your comments! Raheem and Eloise are two of our newest team members! They were excited to assist you and they truly appreciate your patience! Thank you for your business and your confidence in our company!
cheta4/29/2016 02:07:11 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Rodney Pomerleau,Helena O'Connell,Trish Young
This is my 9th Subaru but my first purchase from Premier Subaru. My salesperson was exceptionally knowledgeable, courteous and made me feel that I was her first and ONLY priority. Her introduction to my new car was incredible, she touched on each and every feature in such detail that by the time I drove my car off the lot, I had ZERO questions!! My sit-down with the financial office was informative and very useful. I felt that all of my questions had been answered in a way that I could understand. I was at the dealership today making a parts purchase when my salesperson drove into the parking lot. I felt like I was seeing an old friend again! I would highly recommend Premier Subaru to anyone who asked.
Premier Subaru responded to this review
4/30/2016
9TH SUBARU! CONGRATULATIONS! We really appreciate your comments about our dealership - especially since you have 8 other experiences to compare it too! We thank you so much for your business - but, most importantly, your confidence in our dealership!
cheta4/29/2016 12:04:26 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SERVICE
Would I Recommend this Dealer:Yes
Who Helped Me:Keith Houston
The gentleman who sold me the liner for my truck carried it to my car and put it in for me, the liner is huge and probably heavy, so I appreciated the help. Simple transaction, courteous employee...couldn't have been better.
Premier Subaru responded to this review
4/29/2016
Thank you for your comments about our parts department! We really appreciate it!
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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Premier Subaru : Branford, CT 06405 Car Dealership, and Auto Financing - Autotrader