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Premier Subaru

150 North Main StreetBranford, CT 06405
1-888-343-09851-888-343-0985

Services and Amenities

  • Factory Authorized Service Center
  • Parts & Accessories
  • Courtesy Shuttle
  • Customization
  • Comfortable Waiting Area

Why You Should Buy a New Car From Us

YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars ... Read more
YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars and have one of the highest customer satisfaction ratings in the United States. Premier Subaru also arranges financing, warranties and service contracts. Buy from us! We are approved by the BBB and are a AAA Approved Auto Service Facility. Premier Subaru also offers competitive financing packages to meet your needs.

Why You Should Buy a Used Car From Us

YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars ... Read more
YOU HAVE EXPECTATIONS. OUR JOB IS TO EXCEED THEM! We don't just want your business today...we want you to come back in the future, too. We have sold more than 10,000 cars and have one of the highest customer satisfaction ratings in the United States. Premier Subaru also arranges financing, warranties and service contracts. Buy from us! We are approved by the BBB and are a AAA Approved Auto Service Facility. Premier Subaru also offers competitive financing packages to meet your needs.

Dealer Disclaimer

Price excludes state and local tax, registration fees and dealer conveyance fee or processing fees. Certain other fees and restrictions may apply. See dealer for details ... Read more
Price excludes state and local tax, registration fees and dealer conveyance fee or processing fees. Certain other fees and restrictions may apply. See dealer for details.
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
Some brands group models with similar body styles together. (Ex: BMW 3 Series or Mercedes-Benz C-Class)
Trim refers to both exterior and interior options that enchance a base model. (Ex: Ford Mustang GT or Honda Accord EX)
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Dealer Ratings

24-Month Overall Rating
  • 4.8
    Customer Service
  • 4.8
    Quality Of Work
  • 4.9
    Friendliness
  • 4.8
    Overall Experience
  • 4.7
    Price

Dealership Reviews

1 - 5 of 463 
Michele J.7/27/2015 10:32:35 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Adam Arsenault
Had a great experience with Adam. He was helpful, knowledgeable, and I never felt pressured. It was the easiest transaction I've ever had when purchasing a vehicle. I will definitely recommend your dealership to others!
Henry and Anna7/27/2015 05:00:13 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Adam Arsenault
We had a great experience at Premier, from the first phone call I had with Adam Arsenault through to an in-person conversation, a test-drive, and signing on our lease. While the dealership was sold out of the base model we first wanted, Adam was able to get us a good deal on the Premium model that they did have in stock. He was relaxed on the test drive and – best of all – gave us time at either end to talk it over with one another. Adam's a pro and we look forward to working with him again when our lease is up!
Megan7/27/2015 05:32:55 AM
5.0
Overall Rating
Friendliness
Overall Experience
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Helena O'Connell
We didn't feel pressured to buy our new car. We weren't steered towards anything that didn't interest us. Helena didn't pretend to be our oldest friend in order to get us to buy, she was intuitive enough to know when to let us decide and when to leave us alone. She also explained all the options clearly.
Nlabiss7/23/2015 04:11:20 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Tony Gagnon
I came in with an extremely good price for a 2016 WRX from another dealer, these guys were persistent with me and beat the competing price. No stress and no hassle on my end, which was great. When the car was delivered, it was about a weeks wait before I could pick it up, which was the worst part. Longest week of my life. But when the time came, I was in and out within an hour and was cruising in an absolutely beautiful car. The car could have sold itself, but Tony was the guy who helped me along the way. He's a cool young guy who knows his stuff, and was more excited than me when I finally came to pick up the car. Big thanks to Premier for helping me buy the car I've always wanted at a great price. Couldn't be more happy.
Maggie7/21/2015 07:28:26 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:John Dockendorf (or something like that)
This is my second Subaru, and my second time buying it from Premier. I traded in my 2012 Forester for a 2014 Outback (my husband is 6'5" and needed a larger car; in fact, I just searched for and found my review posted on 3/1/2013 indicating I'd be back for an Outback, lol), and my experience was as pleasant and enjoyable the second time around as it was the first, if not more! I began my adventure online with the help of Rita, both times! Scott sold me my Forester, and now is in Service. John was my salesman when buying the Outback, and he kept me apprised and informed almost every step of the way. My every question and/or concern was answered, and whatever needed attention or following up was done to my complete satisfaction. I also had the pleasure of meeting Bob Alvine, the president, and even spoke with him several times as well. I don't recall ever having met the owner of a dealership before; but Bob was a familiar face by the time I drove off of the lot. That says a lot. Having bought two cars now from Premier, and servicing them at Premier's Branford and Watertown locations, I can say with 1,000% certainty that Premier is a cut above the rest. The vehicle speaks for itself, it's a Subaru; the friendly, professional and accommodating employees of this dealership are what bring me back. As long as I live in Connecticut, with Connecticut's snowy winters, I will own a Subaru. And I will go only to Premier to buy and maintain it.
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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