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Richmond Ford Lincoln

4600 West Broad StRichmond, VA 23230
1-844-391-16501-844-391-1650
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Services and Amenities

  • Service Centers
  • Factory Authorized Service Center
  • Body Shop
  • Parts & Accessories
  • Courtesy Shuttle
  • Business Center
  • Comfortable Waiting Area
  • Children's Play Area
  • Delivery Options
  • Diesel
View all services and amenities

Why You Should Buy a New Car From Us

Richmond Ford has been a landmark in the Richmond community for over 100 years, simply because we are always Driven By You, our customers. Don't take our word for it tho ... Read more
Richmond Ford has been a landmark in the Richmond community for over 100 years, simply because we are always Driven By You, our customers. Don't take our word for it though! Check us out on any review site like Google or DealerRater and you'll see why were the most awarded dealership in Richmond. We promise to offer the best value in Richmond without any gimmicks. Whether you have a trade in, have specific financing needs, or just want a price, we promise to provide you the best value for your hard earned money. Our 100,000 mile limited powertrain warranty is just one example of our efforts to provide additional peace of mind, without any additional expense. Of course, the ownership of your vehicle should be worry and stress free, but we know stuff happens, and when it does, we will be there to help. We have the largest selection of New Fords, and Lincoln vehicles, but if you still cant find what you're looking for, our team will work with you to locate the perfect vehicle within 48 hours. So select a vehicle from our vast selection and then stop in for a 20 Minute Test Drive! You will be glad you did.

Why You Should Buy a Used Car From Us

At Richmond Ford Lincoln, Simply Certified means we take the guess work out of buying a certified pre-owned vehicle in Richmond VA. We search the competition's websites d ... Read more
At Richmond Ford Lincoln, Simply Certified means we take the guess work out of buying a certified pre-owned vehicle in Richmond VA. We search the competition's websites daily to ensure our vehicles are priced below market prices. With a 100 point inspection and a 3 Day Exchange Policy we stand behind our vehicles. Richmond Ford has been a landmark in the Richmond community for over 100 years, simply because we are always Driven By You, our customers. Dont take our word for it though! Check us out on any review site like Google or DealerRater and youll see why were the most awarded dealership in Richmond. We promise to offer the best value in Richmond without any gimmicks. Whether you have a trade in, have specific financing needs, or just want a price, we promise to provide you the best value for your hard earned money.

Dealer Disclaimer

*New Vehicles - New vehicle pricing includes all incentives and rebates. Excludes taxes, title, tags and $599 processing fee and freight (C-Max, Fiesta, Focus, Fusion, Mu ... Read more
*New Vehicles - New vehicle pricing includes all incentives and rebates. Excludes taxes, title, tags and $599 processing fee and freight (C-Max, Fiesta, Focus, Fusion, Mustang, Taurus - $825; Escape, Edge, Explorer, Flex - $895; E-Serie, Transit, Transit Connect - $995; Expedition, F-150, SuperDuty - $1195).Pre-owned Vehicles - Prices exclude title, tax, tags, and $599 processing fee.
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Certified Cars A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
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These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.9
    Customer Service
  • 4.9
    Quality Of Work
  • 4.9
    Friendliness
  • 4.9
    Overall Experience
  • 4.8
    Price

Dealership Reviews

1 - 5 of 500 
BillF8/23/2016 12:51:00 PM
4.6
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Samuel Adams,Joey Foust, Gregory, Corwin MacEntee
Samuel Adams met us as we got out of our car and immediately took us to a Pre Owned car that met our every need and more. He spent a whole afternoon with us making sure that we understood all of the features and functions that the car offered. Everyone from the Customer Care to the Finance people were very helpful and explained all of the options that were available to us. Richmond Ford / Lincoln was our 6th stop and they had what we wanted. So glad that we made that last stop!
Richmond Ford Lincoln responded to this review
8/23/2016
Bill, we're so glad you made that stop too! Thanks for visiting and taking the time to leave a review! Please don't hesitate to contact us back if we can assist in any way.
PetersW8/23/2016 12:00:29 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Sofiane Yahiaoui,Daryl Edgerton,Charles Hayes
Dear Richmond Ford Dealership, I am writing to thank you for the excellent treatment we received from your tremendous team there. I was astonished at the level of care and professionalism in which they each person engaged in the process conducted themselves. Over the two-day period of our purchase negotiations, I felt at ease as your sales Rep Chucky Hayes walked me through the process, and took the time to carefully explain again how he represents the Ford company with high regard, and the excellent way it conducts business. The sales information he presented was in cordial “family friend” manner and nearly convinced me to purchase a vehicle for myself, even though I was there to assist in the purchase of a car for my wife. Mr. Hayes, “Chucky” presented no sales pressure at all. My wife also felt confident that she was conducting business with someone that was treating her both fair and honest, and this includes all the businessman Mr. Sof Yahiaoui, the financial director and Mr. Daryl Edgerton, Business Manager, who also treated her as fellow professionals, and with respect. My wife and I were confident enough to decide to purchase the vehicle of her choice. Even more impressive was Mr. Hayes and the Ford Team’s integrity, when they honored the price established and worked to achieve that number. They could have easily said, “Sorry this is our firm price.” The process was so much better than the first time of sitting in your dealership 4 to 5 hours on a school night with my children. I honestly can say we both enjoyed this car buying experience. Additionally, words cannot express how happy my wife is with the new car! I’d like to thank you for your fantastic customer service, your honesty, and generosity giving us such a fantastic deal on such a fine automobile. We will both refer you to anyone who is looking for a new pre-owned vehicle. Thanks again for everything!” William and Chidinma Peters
Richmond Ford Lincoln responded to this review
8/23/2016
Thank you so much for providing such detailed feedback to our team. We don't believe in pressuring customers to make decisions and appreciate your kind words pertaining to your experience. We're so pleased you and your wife had such an excellent visit! Hope to see you both back in the future for your complimentary first oil change and tire rotations!
Cj81Two8/21/2016 08:38:50 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Joseph Gold
From the moment I walked in I was greeted and treated like family. It's a great dealership with fantastic people. I felt like they went out of their way to really make me happy. There was no high-pressure sales which some people dislike most about car shopping. I truly felt like they wanted me to leave happy Knowing I got the best vehicle at the best price. I would highly recommend Richmond Ford Lincoln and encourage anyone to visit them first. Be sure to ask for JT in sales and Casey in finance.
Richmond Ford Lincoln responded to this review
8/22/2016
Thank you for taking the time to review your recent visit to Richmond Ford Lincoln. Our team prefers to steer clear of high-pressure sales tactics and we're glad your experience reflects that. We appreciate your recommendation and hope to see you back for a New Owners Seminar!
Chuck K8/17/2016 03:12:59 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Jose Avila,Sofiane Yahiaoui,Chris Gold
This was the 3rd vehicle I've bought here and every experience has been outstanding! Chris, Jose, Sof, Linda & Rochelle all provide A+ customer service!
Richmond Ford Lincoln responded to this review
8/20/2016
Thank you for reviewing your recent visit to Richmond Ford Lincoln, Chuck! We certainly appreciate your repeat business. Customer service is a top priority at our dealership and we'll be sure to share your feedback with our team. Be sure to check out one of our New Owners Seminars if you'd like to learn more about your new vehicle!
melindalou8/15/2016 12:12:37 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Amy (?) the receptionist who answers the phones - She was GREAT!
I came into the dealership just looking because I had decided on Brand X, not Ford. I came away with a new Focus. There were no sales tactics or high pressure - the product sold itself. The decision was totally mine and I couldn't pass up a GREAT deal! James Johnson, our sales associate, stood back and answered any and all questions as they came up without making us feel like we had to commit. He even said the deal would be there if we wanted to come back at a later time. Again, no pressure. I also appreciated that there was no back and forth haggling and James was totally up front. I asked for their best price and that was what they came with the first time. This is our second vehicle purchased from Richmond Ford - we will be back.
Richmond Ford Lincoln responded to this review
8/15/2016
Our team believes it should be possible to shop for a new vehicle without being pressured into a decision and we're glad to read that was your experience. The Ford Focus is one of our most popular models and we know you'll enjoy the vehicle! Thank you for your repeat business and don't forget to come back for your complimentary first oil change and tire rotations!
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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Richmond Ford Lincoln : Richmond, VA 23230 Car Dealership, and Auto Financing - Autotrader