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Priority Toyota of Richmond

2000 Walthall Center DriveChester, VA 23831
1-888-614-85861-888-614-8586
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Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Rental Cars
  • Parts & Accessories
  • Courtesy Shuttle
  • Detailing
View all services and amenities

Why You Should Buy a New Car From Us

Priority has been in business since 1999 12 Dealerships in our family of stores for all of your buying needs. We offer the best deals around while making you our top pri ... Read more
Priority has been in business since 1999 12 Dealerships in our family of stores for all of your buying needs. We offer the best deals around while making you our top priority by putting you first in all that we do. Our Priorities for Life value added services are included in your new car purchase. Priorities for Life! *Engines for Life *Oil Changes and Filters for Life *Virginia State Inspections for Life *Parts and Service for Life *Towing

Why You Should Buy a Used Car From Us

Priorities for Life! *Engines for Life *Oil Changes and Filters for Life *Virginia State Inspections for Life *Parts and Service for Life See dealer for Details.

Dealer Disclaimer

Price does not include $599 processing fee, title or taxes, Please see dealer for details.
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
Some brands group models with similar body styles together. (Ex: BMW 3 Series or Mercedes-Benz C-Class)
Trim refers to both exterior and interior options that enchance a base model. (Ex: Ford Mustang GT or Honda Accord EX)
These dealers accept offers from our Trade-In Marketplace, which determines the value of your car and provides an instant, free offer. Offers are guaranteed as long as the car's condition and information are verified.
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Dealer Ratings

24-Month Overall Rating
  • 4.4
    Customer Service
  • 4.3
    Quality Of Work
  • 4.4
    Friendliness
  • 4.2
    Overall Experience
  • 4.5
    Price

Dealership Reviews

1 - 5 of 183 
Christopher Herting6/28/2015 02:41:10 PM
4.8
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Reason for My Visit:SERVICE
Would I Recommend this Dealer:Yes
Who Helped Me:Troy Jackson
Q2 2015: Visited for oil, tire rotation & state inspection. Troy Jackson and company were friendly/professional and had me on my way to work in an hour. They continue their record of top flight service and this is what makes Priorities for Life a great deal. Very surprised by last review. If true, Lori is outside of what I have experienced at Priority.
BLeeCannon6/10/2015 02:34:14 PM
1.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:No
Who Helped Me:Lori
I had been looking for a specific used car for months. I finally found it at Priority Toyota. Lori, their internet manager, called me to confirm that the vehicle was in stock. I told her that I lived almost 3 hours away but that I was leaving immediately to drive down there, at which point she confirmed a 1pm appointment for me to buy the car. When I arrived after driving 3 hours straight, I was told the car had been sold 30 minutes prior to me getting there. Lori didn't seem to care that I drove 3 hours just to have her sell the car out from under me. It's bad enough that this happened but she couldn't have even called to tell me before I got all the way there? I know dealers usually don't hold used cars but you don't tell someone to drive 3 hours and then sell the car before they get there. This was a very horrible, unprofessional experience and I will make sure none of my friends or family in the area ever do business with this group.
Christopher Herting3/07/2015 11:45:31 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Reason for My Visit:SERVICE
Would I Recommend this Dealer:Yes
Who Helped Me:Russell
Q4 2014: Car continues to have small problems; however, Priority continues to standby it as of late December (a bit tardy with my update). I believe I was working with someone named Russell in service. He was professional, kind, and the problems were corrected <30 minutes. I was stunned given this is a high volume dealership. The bottom line is that I can't complain about a dealership that puts me first. I'd rather have a car with problems and dealer focused on the customer vs. a great car with a dealer who cares only about the bottom line. Jacy is still the GM and his people are a reflection of his leadership. I will revisit the dealership in April and provide the next update in May.
jesipu82/27/2015 08:58:40 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Michael Nesmith
I recently went to Priority Toyota of Richmond and couldn't be more happier with our new 2015 4runner. I have never received better service from anyone on any type of purchase let alone a new vehicle. Mike Nesmith made our purchase so easy and stress free! I left my house on Saturday not expecting to come home with a new vehicle at all, just too look, but Mike made my experience so great and made sure I found exactly what I wanted, I couldn't pass it up!! I would recommend Mike to everybody! My husband and I will definitely be returning to see Mike for any purchases in the future. Jessica & Scooter Vlkojan
maria sanchez12/10/2014 04:23:41 PM
5.0
Overall Rating
Customer Service
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Mike Nesmith
My husband was interested in a Toyota Tacoma Pick Up, so we stopped at Priority Toyota in Chester, needless to say we left with a brand new 2015 Toyota Tacoma TRD Pro. All personnel was very attentive, courteous and made us feel like family! Thank you, Mike Nesmith!
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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