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Toyota Direct

4248 Morse RdColumbus, OH 43230-1486
1-877-230-04991-877-230-0499
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    Get a Kelley Blue BookSM Instant Cash Offer

Services and Amenities

  • Service Centers
  • Factory Authorized Service Center
  • Body Shop
  • Rental Cars
  • Parts & Accessories
  • Customization
  • Delivery Options
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Why You Should Buy a New Car From Us

Let's go to Toyota Direct for the best selection, savings, and satisfaction. Toyota Direct - Let's go Places. Free car washes for life and Toyota Care - 2 years or 25,00 ... Read more
Let's go to Toyota Direct for the best selection, savings, and satisfaction. Toyota Direct - Let's go Places. Free car washes for life and Toyota Care - 2 years or 25,000 miles of complimentary service - included with every new Toyota purchase.

Why You Should Buy a Used Car From Us

At Toyota Direct, you will experience the combination of friendliness, professionalism, and dedication to customer service not found anywhere else in central Ohio. We hav ... Read more
At Toyota Direct, you will experience the combination of friendliness, professionalism, and dedication to customer service not found anywhere else in central Ohio. We have a large selection on all makes and models to choose from. Just call, e-mail or stop by to be treated to a "FUN" buying experience.

Dealer Disclaimer

Sales Tax, Title, License Fee, Registration Fee, Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price ... Read more
Sales Tax, Title, License Fee, Registration Fee, Dealer Documentary Fee, Finance Charges, Emission Testing Fees and Compliance Fees are additional to the advertised price. Any available rebates included in sales price in lieu of any special financing / lease incentives unless otherwise indicated.
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These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.6
    Customer Service
  • 4.7
    Quality Of Work
  • 4.7
    Friendliness
  • 4.6
    Overall Experience
  • 4.6
    Price

Dealership Reviews

1 - 5 of 276 
NICOLE KRAFT8/15/2016 08:00:59 PM
4.8
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Melvin Jiles
After our car was totaled in an accident we were in need of a car quickly, but were not sure what to buy. We were certainly not sold on a Toyota when we came to Toyota Direct. Melvin was a calm and steadfast influence, helping us see what we were looking for and how we might find it. He did not "sell," but rather informed and supported our thought process. He is kind and honest--I could ask for nothing more. And I absolutely love my Highlander.
Mitch8/13/2016 02:46:07 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Russell Doddroe
Russell Doddroe helped us with the purchase of two new vehicles this year. He did an excellent job of listening to our vision of a dream car and securing it for us. The first new car was purchased in December/January as a result of a company employee TrueCar internet inquiry. The first dealership (not Direct Toyota) could not supply the desired car unless it was a year older or if we ordered. Fortunately, Russell had made contact with us at the beginning of the car buying process. After the first dealership issues, we made contact again with Russell. He found the car and made sure it met all our requirements. The dealership Direct Toyota honored all prices from year end. During this time period, we found Russell to be a happy, positive professional with a “Can Do” attitude. He made our car buying experience a very positive and happy experience. He was patient, positive and persistent in securing our car with an easy going manner. Russell went well beyond expectation during the first car buying experience. In July, we decide to purchase a 2nd new car. We did not go to any other Toyota dealership because of our past experience and knowing Russell would take care of us. We called and met with Russell about the car specifications and he found the vehicle. Then, we changed our requirements a few times because of vehicle availability during an extensive search by Russell. It hard to put in words all the effort and time, but Russell did this with the same professional/happy experience that we had during our 1st car buying experience. Again Russell did an excellent job going above and beyond expectations in obtaining the vehicle we wanted. Buying a car with Russell’s expertise is like having your best friend looking out for you to get you the best car for the best price.
KWREAGAN8/03/2016 10:34:39 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Russell Doddroe,Ryan Belcher
I gave the excellent rating because this is the 4th unit purchased from this dealer group. This is the 2nd time that Russell has helped us with a new car purchase. They do not pressure you in any way and are always patient and willing to serve. I have tried to deal with other dealers (Toyota) even closer to my home with little success and I have left angry, upset and disappointed. Not the case with Direct. Not the case with Russell. They are true professionals and my wife and I have already counseled our children to buy vehicles from Direct. Russell is a real gentleman, kind and caring. No pressure! I like this in a dealership and I like it even more in a salesman! I would recommend Russell and Direct to any friend for the purchase of a new or used vehicle. Russell - thank you for your pateince and great service - purchasing a 2016 Corolla for our daughter whose Scion Xb was totaled just days before was a gentle and pleasant experience. WE are AGAIN happy customers!
plabute8/02/2016 06:10:46 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Russell Doddroe
I've now leased two vehicles from Toyota Direct, and have had the pleasure of working with Russell Doddroe both times. Russell is easy to relate to and makes the process simple. This most recent time he was able to run numbers for me on a number of different models as I was a bit indecisive as far as what I was looking for. He never acted as if it was any trouble and spent quite a bit of time with me to make sure I ended up with a vehicle I really wanted. While looking at new leases I also was able to have my prior lease serviced for its 20,000 mile complimentary maintenance, which was super convenient had I not made a decision that day. It's hard to beat ToyotaCare's two-year complimentary service (every 5,000 miles) and is another reason I love leasing from Toyota Direct. Car buying/leasing can be stressful, but Russell and Toyota Direct have helped reduce a lot of that anxiety and I've really enjoyed leasing from them.
akshay7/24/2016 07:35:23 PM
1.8
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:Alp Kaya
I purchased a 2017 camry hybrid xle from this dealer. They did not allow me with my financing option that I had pre-approved for very good price. The car came with a cut on driver seat cover and when I requested for replacing the cover, they simply did a touch-up work and used abusive/offensive language. The spec said scout GPS link support and they were not able to set it up. It does not work but simply hangs up on starting the navigation. They would not even show me the financing application details submitted on my behalf to the banks. I will never go to this dealer again and will not recommend to any of my friends and family.
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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Toyota Direct : Columbus, OH 43230-1486 Car Dealership, and Auto Financing - Autotrader