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Frank Boucher KIA Mazda VW of Racine

9601 Washington AveRacine, WI 53406
1-866-709-14691-866-709-1469
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Services and Amenities

  • Service Centers
  • Factory Authorized Service Center
  • Parts & Accessories
  • Internet Access
  • Comfortable Waiting Area

Why You Should Buy a New Car From Us

FRANK BOUCHER'S ANNUAL SUMMER INVENTORY REDUCTION EVENT IS ON NOW with our lowest Kia, Mazda and VW payments IN YEARS and Special Sign and Drive Leases! Mention this Auto ... Read more
FRANK BOUCHER'S ANNUAL SUMMER INVENTORY REDUCTION EVENT IS ON NOW with our lowest Kia, Mazda and VW payments IN YEARS and Special Sign and Drive Leases! Mention this Autotrader ad on arrival and receive a Kindle Fire, Go Pro or Fit Bit - $129 Retail Value!- with any new vehicle in-stock purchase this month only! We'll bet you a full tank of gas our deal will be worth your drive! Boucher Imports Mazda, Kia AND VW Customer Satisfaction scores ALL rank among the top 20% in the state and our BBB rating is A+. We are serious about treating our guests right!

Why You Should Buy a Used Car From Us

FRANK BOUCHER'S ANNUAL SUMMER INVENTORY REDUCTION EVENT IS ON NOW WITH ALL 200 Pre-Owned vehicles priced to move NOW! 25 Smart buys from $2990. Take advantage of Certifie ... Read more
FRANK BOUCHER'S ANNUAL SUMMER INVENTORY REDUCTION EVENT IS ON NOW WITH ALL 200 Pre-Owned vehicles priced to move NOW! 25 Smart buys from $2990. Take advantage of Certified VW's, Mazdas and Kia at 1.99% APR! 35 to choose from! Why are our used car prices so low? That's a question that we get a lot. The answer lies in our use of two 3rd Party Vendors that constantly scan the market in a 200 mile radius - we simply price our vehicles to be the best value in the market! We can then provide you with the most competitive prices on our pre-owned vehicles all the time! ALL are inspected by factory techs.

Dealer Disclaimer

While we strive for accuracy in pricing and all vehicle information the occasional error may occur. All prices subject to tax, title, license and service fee. All vehicle ... Read more
While we strive for accuracy in pricing and all vehicle information the occasional error may occur. All prices subject to tax, title, license and service fee. All vehicles subject to prior sale. All prices are subject to change and we are not responsible for pricing errors. Please verify equipment prior to purchase.
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
Some brands group models with similar body styles together. (Ex: BMW 3 Series or Mercedes-Benz C-Class)
Trim refers to both exterior and interior options that enchance a base model. (Ex: Ford Mustang GT or Honda Accord EX)
These dealers accept offers from our Trade-In Marketplace, which determines the value of your car and provides an instant, free offer. Offers are guaranteed as long as the car's condition and information are verified.
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Dealer Ratings

24-Month Overall Rating
  • 4.9
    Customer Service
  • 4.9
    Quality Of Work
  • 5.0
    Friendliness
  • 4.9
    Overall Experience
  • 4.8
    Price

Dealership Reviews

1 - 5 of 14 
Paulette7/17/2015 07:59:50 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Tim Nyquist
This is my first Mazda after being a Toyota owner for 17 years. I fell in love with the Mazda 6. I worked with Tim Nyquist and he is the BEST salesperson I have ever worked with. He asked what was important to me, the must have's and was just a delightful person to deal with. I wanted the snowflake white mica with a sunroof and they worked hard to find it for me. Tim kept in contact with me during the search and they found exactly what I wanted in a few days. The dealership was very friendly and welcomed me when I came in the door I felt they were all part of the process. I will go back to Boucher Mazda for my next purchase and have recommended them to my friends.
Peppie37/15/2015 10:08:04 PM
4.4
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Cameron Tomesak
We are a Mazda family (3-out our last 4 cars have been Mazdas). I have never had so much fun purchasing a car. I shopped all the other brands then came to my favorite car brand and once again I had to go with the Mazda. Thanks to Cameron Tomasek, who happened to be wandering around when I first came to Boucher Mazda, it was a fun experience.
Don '896/26/2015 08:29:22 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Cameron Tomasek, Fran D'amato, Suzanne Elliot, and Liza James
The entire car buying experience lasted about 2 hours at the dealership before I was out the door and driving home. I did my research beforehand so I knew I wanted a new Mazda 6 and what I felt was a fair price. I looked at the dealer's website and spoke with Suzanne and Liza to check availability, etc. After doing some more internet research on prices and reviews, I spoke to Cameron Tomasek on the phone for a few minutes describing what I wanted. He was extremely courteous and he LISTENED to what I actually wanted. Nothing changed when I got to the dealership. Cameron was exceptionally pleasant to work with and did not employ the typical high-pressure sales tactics commonly used at most dealerships. There was no haggling back and forth on price after I presented the price I wanted, which was as low as any other dealership and matched the KBB true market value. There was no introducing the sales manager and then disappearing into a room and making me wait until they came out with a higher price. In fact, I found the whole car buying experience here atypical, which is a good thing. More car dealerships should take a lesson from Boucher Mazda. So, I would highly recommend Cameron Tomasek and Boucher Mazda if you are in the market for a new car. I would also highly recommend the 2016 Mazda 6. A special shout out to Fran D'amato, the finance manager, who was also a pleasure to work with. The whole experience was well worth the 1-1/2 drive to get there. I will be going back again when it's time for my daughters to buy a car.
joanieb711/05/2014 05:15:01 PM
5.0
Overall Rating
Customer Service
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Lee McGee
I had a great experience buying a brand new CX-5 from Lee McGee and Keith Zylka at Boucher Mazda! I live in Milwaukee but I'm so glad I made the drive to Racine. I haven't purchased a car in 15 years and they were able to get me into the car I wanted and made the process easy and enjoyable! Thanks so much to both of them and all the staff! Zoom Zoom! Joan B. New Berlin
MoFletch3/05/2014 10:31:36 AM
4.6
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Tim N.
Had 3 poor dealership experiences before landing at Frank Boucher in Racine where I walked away with a vehicle in less than 48 hours from time of first contact. They listened to my needs, criteria and actually seemed genuinely willing to meet them and close the deal, a deal that benefitted me. Thank you Tim N. for your patience and diligence. I drove 25 mi to this location when there were other dealerships closer. The only reason I didn't give it 5 stars was because the website pricing was a bit misleading. While typical to include certain incentives in the "internet price" to make it appear lower, this is not clearly described on their site and leads to miscommunication. Transparency in pricing should be more like the airline industry with no hidden costs or inflated discounts. Again, this is typical of the industry and not dealership specific, but this dealer could use it as a point of difference in advertising by becoming more transparent.
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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