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Smart Motors - WI

5901 Odana RdMadison, WI 53719
1-866-719-76441-866-719-7644
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Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Rental Cars
  • Parts & Accessories
  • Detailing
  • Business Center
  • Internet Access
  • Handicapped Accessible
  • Comfortable Waiting Area
  • Children's Play Area
  • Concierge
View all services and amenities

Why You Should Buy a New Car From Us

As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent inc ... Read more
As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent incentives on new car purchases and lease options, as well as financing and no-hassle trade evaluations. Located in Madison, Wisconsin, Smart Motors provides convenient sales and service to South-Central Wisconsin, Eastern Iowa, Northern Illinois and beyond.

Why You Should Buy a Used Car From Us

Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-chang ... Read more
Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-changing inventory offers an impressive selection, and is complimented by our friendly, knowledgeable staff. Since 1908, Smart Motors has strived to put our customers' needs first. Contact Smart Motors today for more info on our current inventory and incentives.

Languages Spoken

  • Español

Dealer Disclaimer

All prices subject to tax, title, license and service fee of $235. Vehicles subject to prior sale. Please verify all equipment with sales professional prior to purchase

State-Issued Dealer License Number

99
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
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These dealers accept offers from our Trade-In Marketplace, which determines the value of your car and provides an instant, free offer. Offers are guaranteed as long as the car's condition and information are verified.
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Dealer Ratings

24-Month Overall Rating
  • 4.1
    Customer Service
  • 3.6
    Quality Of Work
  • 4.3
    Friendliness
  • 3.8
    Overall Experience
  • 3.7
    Price

Dealership Reviews

1 - 5 of 51 
kjs1/23/2015 12:27:33 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:JD Harwell
I've purchased a number of cars in my lifetime, and leased twice, but never enjoyed the experience until buying a car from JD Harwell at Smart Motors. He wasn't condescending, didn't try to small-talk over my questions and concerns, and genuinely listened to what I needed and wanted. I actually found the process fun, which was a great surprise. With JD's help and a lot of online research, I compared options of leasing, buying new and buying used, and came away with a car I love at a price I can afford. Who would think car buying could feel respectful and responsive? And given that I had a poor experience with Smart Motors 15 years ago (and swore I'd not work with them again), the fact that this experience happened at all is extraordinary. I’m glad I got over myself, or I’d not have realized how much things had changed. Another dealership I was talking with over the past few weeks had the age-old dynamic of trying to convince me I wanted a car I had no interest in - that its reviews should make me want it, and discounted other makes/models and dealerships. I felt talked-down-to, as if I wasn't capable of discerning a real answer from a sales tactic. In contrast, JD patiently answered all my questions, kept in touch with me without overwhelming me, and gave me information as well as time to come to my own conclusions. So I'm telling my friends who aren't fans of car shopping that there is a new generation of car sales folks. They listen to what you need, pay attention to the energy you've already invested in online research, and personalize the process to meet you where you are. Smart Motors clearly has some great salespeople. I highly recommend working with JD Harwell at Smart Toyota in Madison. Best car-buying experience of my life, and I couldn't be happier with my purchase. I'd also like to add that my financing experience with Chad was also very pleasant - fast, competent and respectful.
smart motors12/29/2014 10:03:21 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Mark Koebbe
Over the last 6 years my company has purchased over 15 new Toyota 4-Runners, Siennas and Venzas for our outside sales force thru Smart Motors. Additionally our company employees and friends have purchased many other Toyotas from Smart because of our experience with Smart. Our salesman, Mark Koebbe has ensured that ever deal was fair, every transaction was seamless, and all issues resolved immediately. Sales Manager T.J. Thompson works closely with Mark Koebbe and it is a great team. We have purchased other Brands thru many other local dealers but the Smart Experience is better, from the great product selection, professional staff in sales and service, the "wow" waiting area, car wash with the express oil change...it is a Lexus - BMW- MB experience without the premium costs. I cannot say enough about Smart Motors. Herb R.
rhastings0011/11/2014 03:03:58 PM
2.4
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:No
Who Helped Me:Chris
We bought a used minivan. Happy with the van, not so much with the service. Salesman was your typical pushy used car salesman. The minivan was on their lot for two months. Both the exterior and interior were very dirty. Part of the deal was to have it cleaned. They did a terrible job cleaning, I think my six year old could have done a better job. My fault for not inspecting it closer, but I thought I was dealing with professionals. It took several conversations, a few online reviews and a new sales rep, but Smart finally stepped up. They did a full detail on the van and I even got a rental while they did it. It looks great, yeah!
Tracy Marco10/20/2014 07:16:45 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Scott Nelson
Purchased our 6th family vehicle at Smart Motors and once again it was a wonderful experience. Scott Nelson made our purchase seamless, listening to our desired package preferences and options he was able to locate the exact car. Superior customer service! Highly recommend this dealership to everyone.
PriusNT10/02/2014 12:28:30 PM
4.5
Overall Rating
Customer Service
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Jason Hepperly, Chad Ohly
I recently purchased a new 2014 Toyota Prius from Smart Motors. My salesperson Jason Hepperly was fantastic. He really took the time to listen and understand what I was looking for, and he helped me with a friendly and personal approach...no high pressure sales tactics. Whenever I had questions or concerns, he responded back right away. And the price he got me was the lowest I found. When I'm back in the market for another new vehicle, I'll definitely go back to work with Jason. On the finance side, Chad Ohly broke down all the options for buying and leasing and helped me figure out the absolute best solution for me, both for the short term and for the long term. It not only put my mind at ease, it saved me a lot of money.
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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