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Smart Motors - WI

5901 Odana RdMadison, WI 53719
1-866-719-76441-866-719-7644
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    Get your Instant Cash Offer on your Trade-In

Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Rental Cars
  • Parts & Accessories
  • Detailing
  • Business Center
  • Internet Access
  • Handicapped Accessible
  • Comfortable Waiting Area
  • Children's Play Area
  • Concierge
View all services and amenities

Why You Should Buy a New Car From Us

As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent inc ... Read more
As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent incentives on new car purchases and lease options, as well as financing and no-hassle trade evaluations. Located in Madison, Wisconsin, Smart Motors provides convenient sales and service to South-Central Wisconsin, Eastern Iowa, Northern Illinois and beyond.

Why You Should Buy a Used Car From Us

Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-chang ... Read more
Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-changing inventory offers an impressive selection, and is complimented by our friendly, knowledgeable staff. Since 1908, Smart Motors has strived to put our customers' needs first. Contact Smart Motors today for more info on our current inventory and incentives.

Languages Spoken

  • Español

Dealer Disclaimer

All prices subject to tax, title, license and service fee of $235. Vehicles subject to prior sale. Please verify all equipment with sales professional prior to purchase

State-Issued Dealer License Number

99
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
Some brands group models with similar body styles together. (Ex: BMW 3 Series or Mercedes-Benz C-Class)
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These dealers accept offers from our Trade-In Marketplace, which determines the value of your car and provides an instant, free offer. Offers are guaranteed as long as the car's condition and information are verified.
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Dealer Ratings

24-Month Overall Rating
  • 4.4
    Customer Service
  • 4.1
    Quality Of Work
  • 4.5
    Friendliness
  • 4.3
    Overall Experience
  • 4.3
    Price

Dealership Reviews

1 - 5 of 55 
kabrini4/14/2015 07:00:55 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Scott Nelson
Scott Nelson Is my sales person which i bought two cars from him . He is a very honest friendly sales person . I recommend every buyer is to deal with scott nelson because he will give you the best fair deal .
Viviani3/28/2015 10:07:59 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Mike Urso, Scott Nelson
I was amazed how friendly, courteous, knowledgeable everyone was, the teamwork was amazing we were never left just standing. Most stress free experience in lifetime!
Jenny K3/17/2015 12:18:48 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Justin-Financing
Scott and Justin were both great to work with and worked hard to make sure everything was taken care of and we were happy. They both took the extra time needed and were very pleasant to work with.
Melissa S3/14/2015 09:54:10 PM
5.0
Overall Rating
Customer Service
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Samantha
Leased our second vehicle from Scott Nelson. He's very knowledgeable, honest and a nice guy. The rest of the staff is very courteous and helpful as well. The lounge is stocked with excellent snacks and is very comfortable for waiting for the finance person or someone to show us the bells and whistles on our new vehicle.
kjs1/23/2015 12:27:33 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:JD Harwell
I've purchased a number of cars in my lifetime, and leased twice, but never enjoyed the experience until buying a car from JD Harwell at Smart Motors. He wasn't condescending, didn't try to small-talk over my questions and concerns, and genuinely listened to what I needed and wanted. I actually found the process fun, which was a great surprise. With JD's help and a lot of online research, I compared options of leasing, buying new and buying used, and came away with a car I love at a price I can afford. Who would think car buying could feel respectful and responsive? And given that I had a poor experience with Smart Motors 15 years ago (and swore I'd not work with them again), the fact that this experience happened at all is extraordinary. I’m glad I got over myself, or I’d not have realized how much things had changed. Another dealership I was talking with over the past few weeks had the age-old dynamic of trying to convince me I wanted a car I had no interest in - that its reviews should make me want it, and discounted other makes/models and dealerships. I felt talked-down-to, as if I wasn't capable of discerning a real answer from a sales tactic. In contrast, JD patiently answered all my questions, kept in touch with me without overwhelming me, and gave me information as well as time to come to my own conclusions. So I'm telling my friends who aren't fans of car shopping that there is a new generation of car sales folks. They listen to what you need, pay attention to the energy you've already invested in online research, and personalize the process to meet you where you are. Smart Motors clearly has some great salespeople. I highly recommend working with JD Harwell at Smart Toyota in Madison. Best car-buying experience of my life, and I couldn't be happier with my purchase. I'd also like to add that my financing experience with Chad was also very pleasant - fast, competent and respectful.
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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