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Smart Motors - WI

5901 Odana RdMadison, WI 53719
1-866-719-76441-866-719-7644
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  •  Finance a vehicle with us
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    Get a Kelley Blue BookSM Instant Cash Offer

Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Rental Cars
  • Parts & Accessories
  • Detailing
  • Business Center
  • Internet Access
  • Handicapped Accessible
  • Comfortable Waiting Area
  • Children's Play Area
  • Concierge
View all services and amenities

Why You Should Buy a New Car From Us

As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent inc ... Read more
As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent incentives on new car purchases and lease options, as well as financing and no-hassle trade evaluations. Located in Madison, Wisconsin, Smart Motors provides convenient sales and service to South-Central Wisconsin, Eastern Iowa, Northern Illinois and beyond.

Why You Should Buy a Used Car From Us

Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-chang ... Read more
Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-changing inventory offers an impressive selection, and is complimented by our friendly, knowledgeable staff. Since 1908, Smart Motors has strived to put our customers' needs first. Contact Smart Motors today for more info on our current inventory and incentives.

Languages Spoken

  • Español

Dealer Disclaimer

All prices subject to tax, title, license and service fee of $285. Vehicles subject to prior sale. Please verify all equipment with sales professional prior to purchase

State-Issued Dealer License Number

99
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
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These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.3
    Customer Service
  • 4.4
    Quality Of Work
  • 4.3
    Friendliness
  • 4.3
    Overall Experience
  • 4.3
    Price

Dealership Reviews

1 - 5 of 71 
Scott Bergman4/29/2016 07:53:16 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Scott Nelson, Chad O.
I just bought my 2nd new car from Smart Toyota and Scott Nelson in the last 3 years. Scott went the extra mile and gave me service above my exceptions. He is the best car salesmen I have dealt with in my 30 years of looking for and buying cars. He gave me options that fit my needs and budget. The entire staff make it easy to do business with. I also do 100% of my service and maintenance with Smart Toyota. I drive over an hour each time knowing that the best service team touches my car. I am very particular and they have done an exceptional job in the 3 years I have been using them. We will be looking for another Toyota in the next year for my wife there also.
Denny and Rita4/04/2016 05:39:02 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Scott Nelson
We have purchased several vehicles from Smart Toyota in Madison, and have always been pleased with the friendliness and quality of service of all involved.
K.Thompson3/02/2016 12:37:00 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SERVICE
Would I Recommend this Dealer:Yes
Who Helped Me:Scott Lutzke
Scott Lutzke, Service Advisor at Smart Motors, was truly my saving grace yesterday morning after the lens of my rear light in my new Toyota Highlander busted out while I was backing out of my driveway. Perhaps I failed to use the large screen on my dashboard, directly in front of my face……otherwise noted as the “back-up camera” which resulted in hitting the garbage can at the end of our driveway. YIKES…not a terrific way to start the day, I must say! Anyway I went to Smart Motors first thing before heading to work with high hopes to get the lens replaced before the end of the day, “as if nothing ever happened” in the eyes of my husband, that is! There are some things that are best left unshared and this was definitely one of those finer moments! Scott was absolutely fabulous as he knew time was a factor. He took a look at the minor mishap, what it would take to fix it, consulted with the parts area which said they could have the new lens by 7AM the next morning, provided me a quote for the total cost of a new lens/labor, scheduled a time for the replacement of the lens for the following day and had me on my way in less than 15 minutes! Not only was Scott extremely efficient, he was very personable as if I had worked with him for years. Smart Motors, truly never ceases to amaze me, excellent customer service and such a positive fun place every time I walk through the doors. The Toyota Highlander is our 2nd New Vehicle with Smart Motors since 2014 and we have no desire to work with any other dealership!
K.Thompson1/27/2016 05:07:17 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Andy Goepfert, Michael Finkel
SMART MOTORS TOYOTA has fantastic customer service from start to finish. Back in August 2015 I picked up 2nd my new vehicle from Smart, which is a Highlander and since then I have been back to SMART for an oil change etc. SMART provides white glove customer service 100% of the time, it doesn't matter what you are there for, whether it is buying a vehicle or having your vehicle serviced. It's a fabulous experience as everyone is so nice and accommodating, no other dealership in the area can replicate SMART MOTORS touch! Thanks Again to Andy Goepfert, Sales Manager & Mike Finkel for your knowledge and expertise on the Highlander, I couldn't be happier! Great guys to work with, I highly recommend them to others looking to buy/lease a new vehicle at Smart!
anonymous1/25/2016 10:10:16 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Scott Nelson
We had a great experience from start to finish. Scott was very friendly, knowledgable and worked hard to get us the best pricing possible. We are very happy with our purchase.
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Smart Motors - WI : Madison, WI 53719 Car Dealership, and Auto Financing - Autotrader