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Smart Motors - WI

5901 Odana RdMadison, WI 53719
1-866-719-76441-866-719-7644
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  •  Finance a vehicle with us
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    Get a Kelley Blue BookSM Instant Cash Offer

Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Rental Cars
  • Parts & Accessories
  • Detailing
  • Business Center
  • Internet Access
  • Handicapped Accessible
  • Comfortable Waiting Area
  • Children's Play Area
  • Concierge
View all services and amenities

Why You Should Buy a New Car From Us

As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent inc ... Read more
As Wisconsin's #1 Volume Toyota dealer, Smart Motors offers the most comprehensive inventory of New Toyota models. Beyond our impressive selection, we offer excellent incentives on new car purchases and lease options, as well as financing and no-hassle trade evaluations. Located in Madison, Wisconsin, Smart Motors provides convenient sales and service to South-Central Wisconsin, Eastern Iowa, Northern Illinois and beyond.

Why You Should Buy a Used Car From Us

Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-chang ... Read more
Whether you're looking for a low mileage Certified Used Toyota, an economical everyday commuter, or something in between, Smart Motors is the place to buy. Our ever-changing inventory offers an impressive selection, and is complimented by our friendly, knowledgeable staff. Since 1908, Smart Motors has strived to put our customers' needs first. Contact Smart Motors today for more info on our current inventory and incentives.

Languages Spoken

  • Español

Dealer Disclaimer

All prices subject to tax, title, license and service fee of $285. Vehicles subject to prior sale. Please verify all equipment with sales professional prior to purchase

State-Issued Dealer License Number

99
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
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These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.3
    Customer Service
  • 4.4
    Quality Of Work
  • 4.3
    Friendliness
  • 4.3
    Overall Experience
  • 4.2
    Price

Dealership Reviews

1 - 5 of 68 
K.Thompson1/27/2016 05:07:17 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Andy Goepfert, Michael Finkel
SMART MOTORS TOYOTA has fantastic customer service from start to finish. Back in August 2015 I picked up 2nd my new vehicle from Smart, which is a Highlander and since then I have been back to SMART for an oil change etc. SMART provides white glove customer service 100% of the time, it doesn't matter what you are there for, whether it is buying a vehicle or having your vehicle serviced. It's a fabulous experience as everyone is so nice and accommodating, no other dealership in the area can replicate SMART MOTORS touch! Thanks Again to Andy Goepfert, Sales Manager & Mike Finkel for your knowledge and expertise on the Highlander, I couldn't be happier! Great guys to work with, I highly recommend them to others looking to buy/lease a new vehicle at Smart!
anonymous1/25/2016 10:10:16 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Scott Nelson
We had a great experience from start to finish. Scott was very friendly, knowledgable and worked hard to get us the best pricing possible. We are very happy with our purchase.
Poor service12/28/2015 04:23:06 AM
1.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:Mark Heckel
Went to see a Toyota Camry and Mark Heckel sales manager doesn't know his stuff. Extremely unprofessional and unworthy of any sales expertise. I am not your bro... You state 20 plus years experience but not much of a brain when dealing with people. Very pushy and doesn't listen to the person. I would never recommend this person much less the dealership.
stevec12/05/2015 02:31:25 PM
1.5
Overall Rating
Customer Service
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:Andy Goepfert
After submitting a request for pricing on Sienna vans the sales staff seemed spiteful that I had found a better price elsewhere. From the Sales manager Andy Goepfert "Based on pricing I have offered is quite unlikely that we are THOUSANDS apart from a deal." and "Get two of them and I will buy one from you" What exactly is the point of being sour because you didn't have the best price? No need to patronize. Unprofessional at best.
NewPriusOwner11/25/2015 03:49:05 PM
4.6
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Jason Hepperly
This is our 3rd time "purchasing" a car at Smart Toyota, this one was a lease, but still a great experience all the way around. Knowledgeable, friendly help - respectful of our time needs both during the actual purchase onsite and overall with needing to acquire a car in a short period of time (calendar days). A great team at Smart Toyota means experienced, thoughtful service from end to end.
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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Smart Motors - WI : Madison, WI 53719 Car Dealership, and Auto Financing - Autotrader