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Priority Toyota of Richmond

2000 Walthall Center DriveChester, VA 23831
1-888-614-85861-888-614-8586
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Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Rental Cars
  • Parts & Accessories
  • Courtesy Shuttle
  • Detailing
View all services and amenities

Why You Should Buy a New Car From Us

Priorities for Life! *Engines for Life *Oil Changes and Filters for Life *Virginia State Inspections for Life *Parts and Service for Life See dealer for Details. Priori ... Read more
Priorities for Life! *Engines for Life *Oil Changes and Filters for Life *Virginia State Inspections for Life *Parts and Service for Life See dealer for Details. Priorities for Life! *Engines for Life *Oil Changes and Filters for Life *Virginia State Inspections for Life *Parts and Service for Life *Towing

Why You Should Buy a Used Car From Us

Priorities for Life! *Engines for Life *Oil Changes and Filters for Life *Virginia State Inspections for Life *Parts and Service for Life See dealer for Details.

Dealer Disclaimer

Price does not include $599 processing fee, title or taxes, Please see dealer for details.
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These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.1
    Customer Service
  • 4.1
    Quality Of Work
  • 4.4
    Friendliness
  • 3.8
    Overall Experience
  • 3.9
    Price

Dealership Reviews

1 - 5 of 188 
shellwolfe5/25/2016 05:25:13 PM
1.4
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SERVICE
Would I Recommend this Dealer:No
Who Helped Me:Stewart
Don't take your car here they nickel and dime you for everything. Priorities for life is a joke, it's just a way for them to up sell and make more money off you. I took my car there for a "free oil change" and picked it up and they didn't even change it. They lied and said that it was changed and that the oil was black because I drove it home, which is less than 5 miles away. So after speaking to the manger they did finally admit that it wasn't changed because it was a month to early. They have very inexperienced young teenagers working there and not enough qualified techs because they're money hungry and too cheap.
VAN451/15/2016 07:40:29 PM
5.0
Overall Rating
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Thurman Cordle, Carl Jones
Last September we were looking for a new Venza with dark exterior and light interior after over three weeks of looking we found what we wanted online at Priority Toyota Chester VA, roughly 70 miles from our home. We met with Thurman at 6pm, September 26. Thurman was everything you hope for in a car salesman. He took the time to demonstrate all of the car's features, answer all of our questions and helped us get a very good deal. He assisted us in transferring our belongings to our new car. We left the dealership a little after 9:30pm. About 10:00pm we received a text from Thurman ensuring we had made it home safely-?? We have two minor issues: first, the vehicle inspection expires February 2016, just four months after the purchase (no biggie as inspections are free at Priority dealerships); and second, about a month after taking delivery, we were washing the car and noticed that were missing a rooftop antenna, we contacted the dealership and were informed that the car was delivered with the antenna and a replacement would cost $59-Thurman suggested we look into after-market (price range 10 to $20). Today we received a call from the manger at Priority and they'll be replacing the missing antenna!!!??
John W11/25/2015 11:08:49 AM
1.4
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SERVICE
Would I Recommend this Dealer:No
Who Helped Me:Amber P & Doug P
I had a terrible service experience with this dealership and will NEVER go back. I would also recommend that no one purchase a car here. Their logo is "Priority is not just a name. It's a way of doing business". I can tell you first hand that customer service is NOT a priority. It took them a week to fix my car. They never answer the phone when you call the "service adviser". I had to keep leaving messages just to try and get an update on my car. I ended up going there in person to get answers from the service manager. The sad thing is nobody ever apologized or said we’re sorry for the poor customer service experience. I feel sorry for people who have "priorities for life". I'll be filing a complaint with Toyota Corporate.
varn10/24/2015 08:04:26 PM
1.0
Overall Rating
Overall Experience
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:none
I was very disappointed when we arrived at the dealership on a Saturday at 7:30pm and they were closed. I had called to confirm their hours that had loaded from a Google search and the woman on the phone confirmed they were open until 9pm. We drove an hour to find that they were closed and the posted hours on the door stated 7pm. We will never make the drive here again. They have lost our business.
georgia_bypass9/14/2015 09:51:18 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SERVICE
Would I Recommend this Dealer:Yes
Who Helped Me:Joshua Fink, Jurgan Smalls
I lost the key to my car.my ins.towed my car to the nearest Toyota car lot,witch was priority Toyota! I have never meet the nicest people in my life!!!! everybody went way on their duties to help me!!!!if I ever have any problems again priority Toyota is the only place I will take my camery..
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Priority Toyota of Richmond : Chester, VA 23831 Car Dealership, and Auto Financing - Autotrader