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Bertera Subaru of Hartford

111 Weston StHartford, CT 06120
1-888-655-95121-888-655-9512

Services and Amenities

  • Service Centers
  • Factory Authorized Service Center
  • Rental Cars
  • Parts & Accessories
  • Courtesy Shuttle
  • Detailing
  • Business Center
  • Internet Access
  • Handicapped Accessible
  • Comfortable Waiting Area
  • Delivery Options
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Why You Should Buy a New Car From Us

Save Thousands Over Other Dealers!PLEASE EMAIL US FOR AVAILABILITY! WE HAVE A SKILLED AND KNOWLEDGEABLE SALES STAFF WITH MANY YEARS OF EXPERIENCE SATISFYING OUR CUSTOMERS ... Read more
Save Thousands Over Other Dealers!PLEASE EMAIL US FOR AVAILABILITY! WE HAVE A SKILLED AND KNOWLEDGEABLE SALES STAFF WITH MANY YEARS OF EXPERIENCE SATISFYING OUR CUSTOMERS' NEEDS. LOCATED IN HARTFORD, CONNECTICUT, THE STAFF AT BERTERA SUBARU WILL HELP YOU FIND THE SUBARU VEHICLE YOU WANT.

Why You Should Buy a Used Car From Us

Save Thousands Over Other Dealers!PLEASE EMAIL US FOR AVAILABILITY! We have a skilled and knowledgeable sales staff with many years of experience satisfying our customers ... Read more
Save Thousands Over Other Dealers!PLEASE EMAIL US FOR AVAILABILITY! We have a skilled and knowledgeable sales staff with many years of experience satisfying our customers' needs. Located in Hartford, Connecticut, the staff at Bertera Subaru will help you find the Subaru vehicle you want.

Languages Spoken

  • Español

Dealer Disclaimer

* While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors, typos or omissions contained on these pages. Un ... Read more
* While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors, typos or omissions contained on these pages. Under no circumstances is Bertera Auto Group responsible for the accuracy of the information provided on this site/page. Please verify any information in question with a dealership sales representative.Price excludes state and local tax, registration fees, and dealer conveyance fee or processing fee.
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Dealer Ratings

24-Month Overall Rating
  • 4.3
    Customer Service
  • 4.5
    Quality Of Work
  • 4.6
    Friendliness
  • 4.4
    Overall Experience
  • 4.4
    Price

Dealership Reviews

1 - 5 of 133 
MarilynM8/12/2016 04:31:12 PM
2.4
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SERVICE
Would I Recommend this Dealer:No
Who Helped Me:Unknown
Buying my 2015 Forester was fine. I really liked the salesperson and thought I got a good price. Unfortunately, my salesperson is no longer with them. My service experience was not good. They offer a "Tires for Life" program that is not worth the effort. I have a great local shop that I should have stayed with, but I brought my car out to Bertera for every service. I mentioned one time that my engine was hesitating. Their explanation was that it was the season when gas mixtures changed and that could cause the hesitation. Brought it in the next time and mentioned it was still hesitating. Probably because of the AC they said. Next time, "sorry, it's no longer under warranty but we can take a look at it." One time, I went in complaining that the radio couldn't maintain and sometimes couldn't even establish a Bluetooth connection with my phone. "Sorry, our technician couldn't replicate the problem." My husband went in with the same complaint on his car and they replaced the radio as it was a "known issue." On my final service with them, they let me know my brakes were getting close to red and strongly suggested I replace them. Also, the injectors needed replacing but that could go a little longer. I asked about my tires as I thought they were looking worn. "We'll put in a request through the tires for life program the next time you're in for an oil change. That way, the time after that we can hopefully get you some tires." A month or so later my son gets a flat tire and the place he goes to wont fix the flat because the tires are way below safe wear levels. Basically, they made sure to mention the important fixes that would get them some money and ignored a really important safety issue to put off giving me free tires. My recommendation, buy a car there if you get a good deal, but don't waste your time with the service department.
Jeff M6/22/2016 07:55:27 PM
1.4
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:No
Who Helped Me:Ken
Interested in a 2015 WRX residing 2 hours away, I did my due diligence & requested additional pictures of vehicle prior to making trip on April 6th. These were requested after noticing rear bumper did not align correctly with rear quarter panels. I was assured by salesman Keneil that damage was cosmetic, and that bumper would be replaced. I was encouraged to test-drive the vehicle. With this promise in mind, I made the trip. Upon visual inspection of rear, I was told vehicle was a recent trade-in & that the original owner had backed into a post. Still interested, and after a satisfying test-drive, I proceeded to explore purchase. Immediately, I was told Bertera would NOT put new bumper on the car. They just received trade in and were not interested in putting money into it. When I reminded Keniel or “Ken,” we had already negotiated passed this on phone, he apologized and was interested in offer without replacement. Aware I was a DIY kind of guy, he suggested I buy the bumper and install, and that they come pre-painted. Unprepared for financial negotiation with consideration of bumper, I (regretfully) made my best offer. And this price would have been fair if it were not for post-purchase discovery… The first weekend I had the car, I removed the rear bumper to find the support beam had been crushed. Suffice to say, this was not a light tap. For an unbiased opinion, I went to a local Subaru dealership. This dealership informed me that Subaru has the highest safety testing standards, and that the car was unquestionably excluded from said inspection. He outlined visual cues that suggested support beam had been crushed; notably, two dimples protruding from bumper which told him the center of impact zone was considerably pushed in. With this in mind, I reached out to Bertera Motors in hopes they would remediate issue. Upon giving Bertera the opportunity to replace support beam, I was invited back to dealership for replacement of bolt-on support beam. I took another 2 hour drive to dealership. When I could not find Ken, I pulled into the service department and was assisted by Darlene, the service manager. Despite arrangement with Ken, Darlene was unsure what I was looking for them to do. I explained my situation and her team put WRX on lift to confirm damage. Only 5 minutes later, they confirmed damage and informed me they will replace, but did not have part in stock. When I asked why this was not caught originally, Darlene appealed the bumper must had been replaced because there was no evidence of such an impact. When I outlined the direct connection between the bumper dimples and support beam, she insisted it was from a later accident and absolved dealership of negligence. To make the best of matter, I asked if they would replace the bumper (my cost) upon swapping damaged beam. But only making matter worse, the service department wanted to charge over $500 for paint. Paint that, according to salesman, was included in purchase of bumper. A month later, after exhausting back and fourths to confirm receipt of part, I decided to cut my losses and replace support beam on my own. It was clear this dealership had no intent of standing by their product or promises. I was promised this bumper would be replaced- a commitment which encouraged me to make the trip for vehicle. This promise was broken prior to sale. I was informed the bumper was cosmetic damage and that they can be purchased pre-painted. Neither statement is true. Finally, I was assured Bertera would replace support beam. But after much wasted time commuting to and communicating with Bertera, I was forced to cut my losses. Given my frustrating experience, I would not recommend this dealership to anyone looking for a safe automobile. It’s clear they failed to perform a safety inspection on vehicle and do not honor their promises or commitments. Bertera motors- Please DO NOT attempt to defend your dealership. Reviews speak for themselves. Instead of playing the defense, please spare future customers from my experience.
Bob S6/21/2016 01:13:53 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:O'neal McDonald
I have purchased many Subaru’s for my family with each time encountering pushy associates, unwelcomed questions I wanted to ask, and business office that only cared about my wallet size. Go to Hartford, yes I agree it is a drive, however it is worth it. You will be amazed with the friendly environment from the beginning. O’neal was one of the best I have seen in my years of auto purchases. He listen to what I wanted, allowed me to take the test drive where I wanted, and spent over an hour reviewing all the options when I picked up the car. The support staff was very polite with people talking to me before evaluating my car to make me comfortable they cared and the evaluation was honest and not just a theory of numbers from a book. The business office was unconcerned with my wallet, but more concentration with my satisfaction of the entire experience. I wish all dealers were like this, but I know for a fact that after going to three dealers this time with all negative experiences, I am not only now a loyal Subaru customer, but would highly recommend if you want a pleasurable buying experience go see O’neal and team as I would again.
aaple773/28/2016 03:20:35 PM
1.2
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:other
If the minimal number of star is one, I will give this deal one. There are many reviews about this dealer at yelp and very FEW gave more than 2 stars---so bad this dealer. Here is my experience: This deal is one of the most shame and worst dealer I have met. I ordered a car and put deposit of $500 because they said the could not find the color I want nearby and had to order from the factory. After I waited for 6 weeks, the car came. I went to there but they told me the price was increased, what a joke! Never go with this shameless dealer.
Bertera Subaru Outlet in Hartford responded to this review
3/29/2016
Hello aaple77, We're having a hard time locating your deal in our system. If you wouldn't mind giving us a call at (860) 895-6500 at your convenience. We may begin to work together to find what went wrong. We look forward to hearing from you soon!
aaple77 responded to this review
3/29/2016
What is your direct phone number and your name? How can I find you after call this number?
randy1/14/2016 05:32:12 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Issa Daoud
This is the third Subaru I've purchased from this dealer, and have used the same sales consultant each time. Issa Daoud is an incredibly honest, fair, straightforward car salesman - a combination many consider an oxymoron! He tells it like it is, does not put any pressure on you and has a great deal of knowledge about the product. (And I am not related to him!) I have dealt with many car salespeople in my lifetime (I'm 70), and this is the best one I've ever dealt with. The quality of Subaru goes without saying, but the quality of this consultant deserves wide dissemination.
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Bertera Subaru of Hartford : Hartford, CT 06120 Car Dealership, and Auto Financing - Autotrader