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Richmond Ford Lincoln

4600 West Broad StRichmond, VA 23230
1-844-391-16501-844-391-1650
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Services and Amenities

  • Service Centers
  • Factory Authorized Service Center
  • Body Shop
  • Parts & Accessories
  • Courtesy Shuttle
  • Business Center
  • Comfortable Waiting Area
  • Children's Play Area
  • Delivery Options
  • Diesel
View all services and amenities

Why You Should Buy a New Car From Us

Richmond Ford has been a landmark in the Richmond community for over 100 years, simply because we are always Driven By You, our customers. Don't take our word for it tho ... Read more
Richmond Ford has been a landmark in the Richmond community for over 100 years, simply because we are always Driven By You, our customers. Don't take our word for it though! Check us out on any review site like Google or DealerRater and you'll see why were the most awarded dealership in Richmond. We promise to offer the best value in Richmond without any gimmicks. Whether you have a trade in, have specific financing needs, or just want a price, we promise to provide you the best value for your hard earned money. Our 100,000 mile limited powertrain warranty is just one example of our efforts to provide additional peace of mind, without any additional expense. Of course, the ownership of your vehicle should be worry and stress free, but we know stuff happens, and when it does, we will be there to help. We have the largest selection of New Fords, and Lincoln vehicles, but if you still cant find what you're looking for, our team will work with you to locate the perfect vehicle within 48 hours. So select a vehicle from our vast selection and then stop in for a 20 Minute Test Drive! You will be glad you did.

Why You Should Buy a Used Car From Us

At Richmond Ford Lincoln, Simply Certified means we take the guess work out of buying a certified pre-owned vehicle in Richmond VA. We search the competition's websites d ... Read more
At Richmond Ford Lincoln, Simply Certified means we take the guess work out of buying a certified pre-owned vehicle in Richmond VA. We search the competition's websites daily to ensure our vehicles are priced below market prices. With a 100 point inspection and a 3 Day Exchange Policy we stand behind our vehicles. Richmond Ford has been a landmark in the Richmond community for over 100 years, simply because we are always Driven By You, our customers. Dont take our word for it though! Check us out on any review site like Google or DealerRater and youll see why were the most awarded dealership in Richmond. We promise to offer the best value in Richmond without any gimmicks. Whether you have a trade in, have specific financing needs, or just want a price, we promise to provide you the best value for your hard earned money.

Dealer Disclaimer

*New Vehicles - New vehicle pricing includes all incentives and rebates. Excludes taxes, title, tags and $599 processing fee and freight (C-Max, Fiesta, Focus, Fusion, Mu ... Read more
*New Vehicles - New vehicle pricing includes all incentives and rebates. Excludes taxes, title, tags and $599 processing fee and freight (C-Max, Fiesta, Focus, Fusion, Mustang, Taurus - $825; Escape, Edge, Explorer, Flex - $895; E-Serie, Transit, Transit Connect - $995; Expedition, F-150, SuperDuty - $1195).Pre-owned Vehicles - Prices exclude title, tax, tags, and $599 processing fee.
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A certified pre-owned car has passed a strict inspection by the original manufacturer and is backed by an extended warranty.
Some brands group models with similar body styles together. (Ex: BMW 3 Series or Mercedes-Benz C-Class)
Trim refers to both exterior and interior options that enchance a base model. (Ex: Ford Mustang GT or Honda Accord EX)
These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.9
    Customer Service
  • 4.9
    Quality Of Work
  • 5.0
    Friendliness
  • 4.9
    Overall Experience
  • 4.8
    Price

Dealership Reviews

1 - 5 of 500 
Briona1235/31/2016 06:55:46 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Franco Perrone,James Johnson,Trevor Coley
I was approach with a smile, James was willing to work with me., He took plenty of time and lot of patience with me to be sure I would be satisfied with my purchase. I felt comfortable with him. which made me feel that I could trust his suggestion which I wanted. Franco Perrone was awesome great sense of human. which made me comfortable, he new I wanted the vehicle and he coach my husband right along. (which isn't easy to do). Trevor was great and very professional. I would advise anyone to go directly to Ford Lincoln Mercury Broad Steet.
Richmond Ford Lincoln responded to this review
5/31/2016
Thanks so much for taking the time to detail your visit to our dealership. We're happy to have helped you and your husband find a vehicle that's able to suit your needs! Keep in mind that your first oil change is on us and we hope to see you back soon.
Erik Stauffenberg5/30/2016 04:58:38 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Jose Avila,Stephanie Riggsby,Linda Summers,Trevor Coley,Irby Johnson
I visited some local dealers here in Hampton Roads without finding the vehicle that suited me. I am basic guy that wanted a basic truck. I found my match at Richmond Ford. I drove a couple of hours to get a great truck at a great price. I would highly recommend this dealership. Everyone on the team made my purchasing experience enjoyable. Thank you all. Erik
Richmond Ford Lincoln responded to this review
5/31/2016
We certainly appreciate you making the drive up to visit us, Erik! It's our goal to challenge the common perceptions associated with dealerships and we're so glad that you had such an enjoyable experience. We are always here for you should you need anything in the future!
Terri Park5/28/2016 05:00:07 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Evelyn Riverra,Jack Conner,Wanye Carmody,Trevor Coley,Jay Bridy
I have financed and purchased 6 cars in my lifetime. I have bought from various car dealerships. I was taken back from the moment I decided to just "swing" by and take a look at the used car sales going on. I was greeted by a wonderful salesman, kind, not pushy, gave me my space. Allowed me time to think. Answered all my questions. But, I was able to get exactly what I wanted without the back and fourth. Ask for Wayne Carmody, or heck, anyone there! They are all fantastic, genuine, and professional.
Richmond Ford Lincoln responded to this review
5/30/2016
We're thrilled you had such an amazing experience purchasing your vehicle at Richmond Ford Lincoln. Thanks so much for taking the time to describe your visit in this review - we strive to provide an environment free from the pressures that one may find at other dealerships. Don't forget that we are always here for you should you need anything in the future!
Sean Montgomery5/28/2016 12:41:38 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SERVICE
Would I Recommend this Dealer:Yes
Who Helped Me:April Bush,Joe Haddon,Melissa Best,Susan O'Dell
I purchased a new 2013 Ford Explorer, ruby red in color, from a Ford dealership in Western New York in March of 2013. Shortly thereafter, I returned to Richmond. In February 2016, I noticed one dime sized bubble in the paint at the very front edge of the hood. Approximately 3 weeks later, I found that the one bubble was not at least a dozen bubbles. Searching the internet I learned that this appeared to be Aluminum Galvanic Corrosion, which has been an issue in some Ford model years, especially along the front of the vehicle's hoods. In early April I stopped without and appointment at Richmond Ford and a very nice associate at the service desk set me up with an appointment to have my vehicle looked at. On the day of my appointment, I arrived at Richmond Ford and was immediately approached by Joe Haddon who stated that he would be assisting with my situation. After seeing my Explorer, he apologized for for having to have encountered this and told me that it was Ford and Richmond Fords goal to make this right. He told me that he was aware of Aluminum Galvanic Corrosion and gave me a further explanation of how it occurred and what Ford was doing to correct vehicles which had been affected. Joe took several photos and information from my vehicle's door plate. He did tell me at the time that it appeared that my 2013 Explorer may be just our of the 36 month warranty. Joe went on to say that he would establish my claim and call me with a claim number, which he promptly did. When Joe called me, he confirmed that I was outside my warranty by only a few weeks and that I would need to call Ford, at a number he provided, and state my case for Ford to fully cover this repair. Joe also said he would be working on my behalf to get this situation resolved. I called Ford and they took additional information from me over the phone. Within a couple of days, I received a call from Joe and he said that he had it worked out with Ford that Ford would completely cover the repair and he again explained what it would entail and how long it may take. We then set a date for me to drop my car at Richmond Ford. I dropped my car at Richmond Ford the day of my appointment and again was met by friendly, courteous and helpful staff. The day prior to my schedule to pick up my vehicle, Joe called and said it would be a couple more days due to trying to match the hood to my three year old ruby red paint. He also asked if this delay were too inconveniencing and that Richmond Ford would try and assist if it were. I was not in need of my vehicle, so the answer was no. The offer was greatly appreciated. A new delivery date was set and on that day, I picked up my 2013 Ford Explored which was as shine as the day I drove it off the lot brand new. I learned that Richmond Ford also had to remove and paint the fenders to match the paint. The customer service and service I received from Richmond Ford can't be matched. I also received a very nice follow-up phone call from Mellisa Best. Thank you to Joe Haddon, Mellisa and the entire Richmond Ford team. Sean Montgomery
Richmond Ford Lincoln responded to this review
5/30/2016
Sean, we were very sorry to hear of the Aluminum Galvanic Corrosion issue that your 2013 Ford Explorer was experiencing, however, we were certainly glad to be able to assist. Thank you so much for taking the time out of your day to write such a substantial review. Issues like these (especially when they're at no fault of your own) can really be a pain and we appreciate your attitude toward the situation. Enjoy the new shine and we hope to see you again in the future!
James F Hayden5/26/2016 09:59:57 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Austin Dombrowski,Casey Longest,Chris Burnette
The sales staff were very helpful and did not pressure me. All my questions were answered and they tried real hard to make sure I was happy with the deal and the vehicle.
Richmond Ford Lincoln responded to this review
5/26/2016
Thank you for taking the time to leave feedback on your experience at Richmond Ford Lincoln. We're thrilled you found our team knowledgeable and the whole experience pleasant and easy. Don't hesitate to let us know if we can further assist in any way!
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Richmond Ford Lincoln : Richmond, VA 23230 Car Dealership, and Auto Financing - Autotrader