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Magic City Ford Roanoke

809 Williamson RoadRoanoke, VA 24016
1-866-605-49771-866-605-4977
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Services and Amenities

  • Factory Authorized Service Center
  • Body Shop
  • Courtesy Shuttle
  • Business Center

Why You Should Buy a New Car From Us

Magic City Ford Lincoln is Southwest Virginia's largest Ford dealership, based on new vehicle registrations for 2014. If we don't have it, we'll find it or place a factor ... Read more
Magic City Ford Lincoln is Southwest Virginia's largest Ford dealership, based on new vehicle registrations for 2014. If we don't have it, we'll find it or place a factory order for you. We're conveniently located across from the Roanoke Civic Center.

Why You Should Buy a Used Car From Us

Magic City Ford Lincoln offers one of the area's largest selections of fine pre-owned vehicles. We can assist with shipping and accept trade-ins from all over the country ... Read more
Magic City Ford Lincoln offers one of the area's largest selections of fine pre-owned vehicles. We can assist with shipping and accept trade-ins from all over the country. Conveniently located across from the Roanoke Civic Center.

Dealer Disclaimer

All prices are plus state tax, title, license, and $589 processing fee.
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These Participating Dealers accept the Kelley Blue BookSM Instant Cash Offer which is a free actual offer based on your specific car's condition and features. Once the Dealer inspects your vehicle to verify the information and confirm the condition of your car, you decide if you want to walk away with cash, use the Offer toward the purchase of another vehicle, or do nothing at all.
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Dealer Ratings

24-Month Overall Rating
  • 4.1
    Customer Service
  • 4.5
    Quality Of Work
  • 4.3
    Friendliness
  • 4.3
    Overall Experience
  • 4.9
    Price

Dealership Reviews

1 - 5 of 68 
Lisa687/18/2016 11:32:23 AM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:John St Clair
Just want to thank you for you services. Wonderful experience. Want to give 👍👍 to Mr.John St Clair. Great salesman. Love my Ford Focus!!!!! Thank you, Lisa Horne
Tr73807/06/2016 06:31:53 PM
1.0
Overall Rating
Customer Service
Friendliness
Overall Experience
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:No
Who Helped Me:No one
I went by to look at en Explorer to replace my wife's van. I walked around the lot and looked at vehicles and even went into the showroom. No one, and I mean NO ONE, acknowledged my presence. I will be taking my business elsewhere.
Tracy Turner4/22/2016 02:05:57 PM
5.0
Overall Rating
Customer Service
Quality Of Work
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(NEW)
Would I Recommend this Dealer:Yes
Who Helped Me:Wayne Hawkins,John Barton,Justin
I have purchased two new vehicles at this dealership. Both times was a very good experience. They offered a fair price for a trade-in vehicle and also provided much assistance in searching for the exact vehicle I was looking for. Wayne Hawkins, John Barton, and Justin were great in answering all my questions. I also use them for regular service such as oil changes and tire rotations as well and they always check everything for a very reasonable price. I would highly recommend this dealership to anyone looking to purchase a new or used vehicle.
Flex683/31/2016 12:17:51 PM
5.0
Overall Rating
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Dujuan Johnson,Katrina Stanton,Jim Sanders,John Barton
I contacted Magic City Ford after business hours via an email on March 10th regarding a very nice used car they had listed on cars.com. I received a very fast response from salesperson Dujuan Johnson from his home. (Can you imagine?!) While the first response was a “blanket reply” to my specific inquiries about the car, all the communication afterward was professional and direct. Katrina Stanton, the Internet Sales Manager was also right on top of the ball, communicating with me via email beginning the next day in order to verify that all was going well. Both these individuals kept in close contact with me over the next few days until I was able to make an appointment with them to view and test drive the car on March 15th. They had even offered to “hold” the car for me until I could make it down, as I was driving about 100 miles to get there. The car was reasonably priced, online, but Dujuan worked to both provide answers to all my questions and get me an even better quote before I drove down. This quote was an out-the-door price which exactly matched what I received upon arrival to the dealership…no bait-and-switch tactics, here! Upon arrival, I was greeted by Dujuan, and he allowed me plenty of time to look over the car without ANY hard-sales junk from him. After test driving and deciding that I would like to buy, he worked with me to obtain an even better price! (Many thanks also to Jim Sanders, the Sales Manager, and to Penny Burch, the General Manager, for working with me to approve the price/sale!) Jim went above-and-beyond in working with me on a trade-in for which I had failed to bring a title, which could have easily been a “deal-breaker,” but he did not allow that to happen! I also wish to thank John Barton, Finance Manager, for both helping get our paperwork completed quickly, and not attempting any hard-sales for add-ons like GAP insurance or extended warranty packages....far from the norm, in my experience. These individuals impressed me greatly with their professionalism, understanding, and behavior: it was very refreshing to purchase a car without going through ANY “used car salesman” junk! Add to that the fact that I was in and out the door---- even with the issues/delay from my failure to bring the title to my trade---- in ONLY TWO HOURS!! I have purchased many new and used cars in my life, but I can honestly say that this was the MOST PROFESSIONAL, FASTEST, AND EASIEST car buying experience that I have ever had, and I enthusiastically recommend these folks and this dealership to others! A+ They will be my first contact whenever I am in the market to purchase another car or truck!!
DJ3/26/2016 09:05:29 PM
5.0
Overall Rating
Friendliness
Overall Experience
Price
Reason for My Visit:SALES(USED)
Would I Recommend this Dealer:Yes
Who Helped Me:Pome, Terry, Glen
Just wanted to mention that my buying experience at Magic City Ford today was one of the best I've experienced. My salesperson, Pome Ford, Finance guy Terry and Sales Manage Glenn teamed up help earn my business. Each was very professional in all aspects of the process and made my purchase experience a pleasurable one. If you are looking for a vehicle and want to be treated in a fair and "No pressure" manner, then I suggest you stop by Magic City Ford. They truly are so nice to deal with.......
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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Magic City Ford Roanoke : Roanoke, VA 24016 Car Dealership, and Auto Financing - Autotrader