• Sign in
  • |
  • Sign up

Car News

2013 Lincoln MKZ Delays Prompt Lincoln to Buy Dinner for Customers

RELATED READING
  • New Car Review

    The 2016 Lincoln MKZ offers a smooth ride, a luxurious interior and even a hybrid option, all at a price that may surprise you.
  • New Car Review

    Elegant, efficient and affordable, the 2015 Lincoln MKZ puts premium luxury within reach of the masses.
  • Car Video

    Lincoln introduces its 2013 MKZ sedan to shoppers as it appears to rise from the ashes.
See all Lincoln MKZ articles
RESEARCH BY MAKE
Lincoln cars, trucks and SUVs Honda cars, trucks and SUVs Nissan cars, trucks and SUVs Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Hyundai cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Chevrolet cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Dodge cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs Hyundai cars, trucks and SUVs Infiniti cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION
2013 Lincoln MKZ

author photo by Jeffrey Archer February 2013
  • The 2013 Lincoln MKZ is finally arriving in dealers.
  • Many customers were waiting for months.
  • Lincoln is buying dinner for those affected.

If you're on the waiting list for the latest Lincoln MKZ, enjoy a dinner on Lincoln. The Ford luxury brand says it's sending $100 dinner gift certificates to customers as an apology for the delay in getting the sedan to dealers.

Lincoln says it will send gift certificates to all 1,000 customers who have placed an order for the 2013 MKZ. That's in addition to the money Ford has already spent to reimburse dealers for rental cars or extended leases while customers wait for the MKZ's arrival. And some have been waiting for months.

First announced as a concept car at the 2012 Detroit Auto Show, the MKZ was hailed as the dawn of a new era for Lincoln. Just three months later, a production model revealed new styling and a new interior, and claimed best-in-class fuel economy for the hybrid model. Back then, Ford said dealers would have the 2013 Lincoln MKZ by year's end.

But unspecified quality issues have slowed down its production. Early cars were shipped from Ford's factory in Hermosillo, Mexico, to a Michigan plant where engineers could check every car for flaws. Only now, months after cars were supposed to be arriving in dealers, are they finally starting to ship.

"The most important thing is getting the quality just right," said Matt VanDyke, Lincoln's global director of marketing, sales and service, to Automotive News. "As we identified challenges, we put the brakes on and moderated the pace of shipments so we can get caught up and get things just right."

To customers, that's actually a good thing, since it means no car will leave Lincoln's hands until it's perfect. But for drivers who have eagerly awaited their new car for months, it may not be as comforting. Lincoln is hoping the $100 dinner gift certificates smooth things over until customers finally get behind the wheel.

What it means to you: By giving customers gift certificates, Lincoln is demonstrating the commitment to quality it hopes buyers will find in the 2013 MKZ.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lincoln MKZ AWD
Used 2012 Lincoln MKZ
$18,353
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2008 Lincoln MKZ
Used 2008 Lincoln MKZ
$9,388
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Lincoln MKZ Hybrid
Used 2011 Lincoln MKZ
$15,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Certified 2012 Lincoln MKZ w/ Ultimate Package
Certified 2012 Lincoln MKZ
$18,974
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Close 
2013 Lincoln MKZ Delays Prompt Lincoln to Buy Dinner for Customers - Autotrader