App for Samsung Smart TV Offers Access to AutoTrader.com
- Watch video reviews of new cars.
- Get shopping tips and advice.
- Search for information by brand, segment or keyword.
Today's car shoppers certainly have better access to information than ever before, but that doesn't mean it can't get even better. A new app from AutoTrader.com allows Samsung Smart TV users to access new-car reviews and more through the connected TVs. It gives shoppers one more way to research vehicles from the comfort of home.
The app was developed in-house by AutoTrader.com's Product Innovation Team, a group charged with leveraging technology to improve the way people buy and sell cars. According to product innovation director Nick Park, the app addresses the changing ways that people access the Internet.
"People are increasingly using mobile, consoles, TVs and many other emerging technologies to gather automotive information and make purchase decisions," said Park. "This app is just one example of how we're responding to that shift."
Using the Smart TV app, shoppers can watch video reviews of new cars from AutoTrader.com's editorial team or get tips and advice on how to shop smarter. The app also allows users to find information by brand or by segment, or to search using a specific term, such as "navigation."
All 2008 through most 2012 models of the Samsung Smart TV are compatible with the new app. Park explained that, because these TVs are so widely available, the platform is well suited to testing the new app. He expects this availability to provide his team with valuable insights into how to make this app, and future AutoTrader.com products, even better.
What it means to you: Use the AutoTrader.com app on your Smart TV to research vehicles and get car-buying tips. You can stay in your pajamas.