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BMW Financial Services Targets College Grads and Young Professionals

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author photo by Holly Reich

Along with innovative advertising initiatives aimed towards a younger generation, BMW is offering a deal to college graduates through the company's Group Financial Services.

The newly created College Graduation Program covers both leases and loans for new and certified pre-owned BMW and MINI automobiles, and BMW motorcycles. Participants who meet the program criteria will be offered the best available rates based on their FICO scores. (FICO scores are the credit scores most lenders use to determine your credit risk). In addition, lease customers can qualify for a security deposit waiver.

"As a captive finance company, we have the capacity to be more flexible than other institutions," said Steve Swecker, general manager of sales operations. "We developed the College Graduate program to target one of the most essential customer bases, that of the entry-level buyer. The program provides young professionals the accessibility to our brands based on their ability to pay, rather than a capped allowance."

 "Completing college is an exciting point in life, and graduates want to reward themselves for the accomplishment. Our College Graduate program helps make this reward attainable." As an aside, parents of graduates might be equally thrilled with the rewards initiative - it takes the onus off of them!

To qualify for the program, participants must show:

Graduation from an accredited college or university with an undergraduate or graduate degree earned within the previous 12 months. This requires a copy of the graduate's diploma or official transcript. Or they must be eligible for graduation from an accredited college or university with an undergraduate or graduate degree within the next 4 months with a verifiable firm offer of employment commencing after graduation.

Of course, networking to this generation is no problem. The College Graduate Program will be marketed through social media as well as through the BMW and MINI retail network.
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BMW Financial Services Targets College Grads and Young Professionals