• Sign in
  • |
  • Sign up

Car News

FIAT Chrysler's New Plan for Dodge and SRT

RELATED READING
See all Dodge articles
RESEARCH BY MAKE
Honda cars, trucks and SUVs Nissan cars, trucks and SUVs Ford cars, trucks and SUVs Toyota cars, trucks and SUVs Hyundai cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Chevrolet cars, trucks and SUVs Acura cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Dodge cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs Hyundai cars, trucks and SUVs Infiniti cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon

author photo by Colin Ryan May 2014
  • FIAT Chrysler has a new 5-year plan
  • The Dodge and SRT brands figure into that future
  • Read on for our car-by-car rundown

The future of the Dodge and SRT brands has been laid out by FIAT Chrysler. The company recently announced its intentions for every marque under its umbrella, which includes Jeep and the anticipated return of Alfa Romeo to the United States. In the aftermath of Chrysler's bankruptcy and the merger with Italian automaker FIAT, a new parent company has been formed: FIAT Chrysler Automobiles. And it has a road map for success.

On the Dodge front, it's more of a rationalization involving getting rid of cars duplicated by Chrysler. A brand-new Dodge model is also on the horizon, however. It won't be available until 2018, but a subcompact offering sedan and hatchback body styles will wear the marque's crosshairs grille. It's set to go up against cars such as the Ford Fiesta and Honda Fit. Next size up, the Dart compact sedan will undergo a major upheaval for 2016 -- and not a moment too soon, since sales have been unremarkable. The Journey midsize crossover SUV will morph into a fresh generation in 2016, and the new lineup will include a high-performance SRT version.

A few years back, the company attempted to relaunch the SRT badge as a performance brand in its own right, but that was always going to be a nonstarter because the basic vehicles receiving the sporty SRT treatment still wore Chrysler Group badges. The idea now is that SRT (which stands for Street and Racing Technology) will become part of Dodge, and SRT variants, such as the Challenger, will be at the top of the range.

One car that won't be getting the SRT treatment is the Avenger midsize sedan, as it's being discontinued. So is the Grand Caravan minivan. Chrysler already has the Town & Country in its portfolio, which is the same vehicle. Besides, the Grand Caravan doesn't fit in with Dodge's intended image as a brand for younger and hipper buyers. Production of the Avenger ends this year; the Chrysler 200 covers this ground. The Grand Caravan goes away in 2016.

The Charger full-size sedan, which admittedly shares a foundation with the Chrysler 300, will not suffer the same fate as the Avenger. Instead, we'll see an updated 2015 Charger launch this October that retains its muscle-car aura. A redesigned 2015 Challenger will debut this July.

The Durango full-size SUV received a mid-cycle refresh last year, and it's not going anywhere. Meanwhile, the gloriously old-school, V10-powered Viper sports machine has a revamp planned for 2015.

What it means to you: The Avenger's passing isn't that sad. You were probably going to buy a Honda Accord anyway, like the rest of America. Nice to know that the Viper is sticking around, though.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2015 Dodge Challenger SRT Hellcat
Used 2015 Dodge Challenger
$74,996
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2015 Dodge Challenger SRT
Used 2015 Dodge Challenger
$44,991
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2009 Dodge Caliber SXT
Used 2009 Dodge Caliber
$10,994
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2004 Dodge Ram SRT-10
Used 2004 Dodge Ram SRT-10
$22,500
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Close 
FIAT Chrysler's New Plan for Dodge and SRT - Autotrader