• Sign in
  • |
  • Sign up

Fiat Gets Set To Name U.S Dealers

RELATED READING
See all Chrysler articles
RESEARCH BY MAKE
Ford cars, trucks and SUVs Honda cars, trucks and SUVs Toyota cars, trucks and SUVs Jeep cars, trucks and SUVs Chevrolet cars, trucks and SUVs Hyundai cars, trucks and SUVs Nissan cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Dodge cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs Hyundai cars, trucks and SUVs Infiniti cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Maserati cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs Subaru cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon

September 2010 author photo

Doug DeMuro is a Denver native who now resides in Atlanta. He was featured in Automobile Magazine for his "car spotting" hobby – hunting and photographing exotic cars in the wild. DeMuro is an Emory University alumni with wide-ranging industry experience including Porsche Cars North America, Enterprise Rent-A-Car, and a Ferrari dealership.


Fiat's return to the United States by way of Chrysler recently gained some new details. At a dealer briefing held in Detroit, Fiat announced it expected to award 165 franchises, provided they build standalone facilities of 2,500 to 3,000 square feet (much like Mini, a major rival of Fiat's subcompact 500).

With an atmosphere described by the New York Times as "party-like," the event was attended by around 400 Chrysler dealers, selected specifically due to their location. Some are in areas with strong small car sales and others where the company expects to see increases in the next five years.

"It's an exciting new thing," said Joshua Towbin, of Towbin Dodge in Las Vegas and star of the reality TV show King of Cars. "We've seen the buzz… I'm excited about the new Fiat, bringing it to America, and being a retailer." Towbin also likes that this small car is very roomy. "I like the size of the car on the inside. I'm a big guy and I fit great in the car," he said.

Such support is crucial, as Fiat has optimistic sales targets of 78,000 a year by 2013. The three-door will come first, followed closely by a convertible. A performance variation, an electric version and a five-door are all in the works. There has been no mention yet of any other Fiat models besides the 500 making their way Stateside, although there's also the prospect of seven Alfa Romeo models by 2014.

The 500 goes on sale later this year. Chrysler hopes this charming, retro-styled hatchback will help reverse the company's recent ill fortunes.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2008 Chrysler PT Cruiser Touring
Used 2008 Chrysler PT Cruiser
$4,990
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2011 Chrysler 300 C
Used 2011 Chrysler 300
$18,411
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2010 Chrysler Town & Country Touring Plus
Used 2010 Chrysler Town & Country
$13,000
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2015 Chrysler 200 Limited
Used 2015 Chrysler 200
$12,990
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Close 
Fiat Gets Set To Name U.S Dealers - Autotrader