For the new Lexus IS commercial, the car actually creates the music by beating drums. From a humorous rap to a sweet love tune, the music can set the tone for a car's message, making the song worth the research and expense of using a quality musician or band. But it can also leave you wondering, what was that song? Here are five notable ads with tunes that'll make you stop and listen.
The Car: Ford Mustang
The Commercial: The 2011 drives powerfully through a city, while messages of 305-hp, V6 and 31 mpg flash onscreen and the pulsating guitar adds to the energy.
The Artist: Band of Skulls
The Song: Light of the Morning
The Car: Toyota Sienna
The Commercial: That slightly annoying mom from the mini van commercials joins her onscreen husband for a rap video. Props to the dad when he clears the tea party table. And mom? She's redeemed herself.
The Song: Swagger Wagon
The Band: The Sienna Family/Black Iris Music
The Car: Subaru Outback
The Commercial: A charming honeymoon for the modern day bohemian couple that loves the outdoors, accompanied by a perfectly sweet song. You'll be smiling by the end.
The Song: Here Comes the Sun Again
The Band: M. Ward
The Car: Volkswagen Jetta
The Commercial: Ah, what one will do to save money for something he wants. That's the exact premise here: a guy working odd jobs to save for the 2011 Jetta. The twangy, hard-on-his-luck cowboy ditty encapsulates his mission perfectly.
The Song: Another Day, Another Dollar
The Band: Wynn Stewart
The Car: Kia Soul
The Commercial: There's something about hamsters rapping that's just kinda funny. The Soul is aimed at a younger market, and apparently hamsters resonate well with a younger demographic.
The Song: The Choice is Yours
The Band: Black Sheep