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Ford Launches Updated Vehicle Wrap Design Tool

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author photo by Nick Palermo September 2013
  • Online wrap design tool with new features
  • Available professional design assistance
  • All Ford commercial vehicles included

Ford's updated vehicle wrap design tool enables businesses with commercial vehicles to create standout advertising and branding. Business customers can create their own vehicle graphics designs using their logos and artwork on a template of any Ford commercial vehicle. The tool also allows customers to order graphics that can then be installed at a Ford dealership. The updated online design tool offers several new features, such as social sharing of wrap designs.

A commercial vehicle with professional and eye-catching graphics is a big advertising and branding opportunity for a business. Before, creating a standout look for a work vehicle meant hiring an artist skilled in hand lettering. Most vehicle graphics consisted of just a business name painted on the vehicle.

Now, digitally printed films offer a much wider range of possibilities. Vehicle wraps let businesses advertise in full color, with photos and super-sized messages. Professionally wrapped vehicles attract plenty of attention, whether driving down the road or parked conspicuously near a busy roadway. Unlike painted graphics, wraps can be easily removed when no longer needed.

Ford's online wrap design tool lets customers create their own look by choosing their vehicle, adding text and photos and rearranging elements. Customers can then share their designs with friends, clients and followers through social media. Once the design is finalized, Ford's tool allows customers to order their graphics package directly through the online tool.

Of course, not everyone has a knack for creating outstanding looks, so professional designers from 3M -- the company that makes the graphics -- are available to help. Ford's director of North American fleet, lease and re-marketing operations Kevin Koswick thinks that's a valuable part of the program.

"It's a true advantage to have design experts take customers through the design process of their vehicle wrap," Koswick said. "The business still has control over the design of its graphic, but our team can help them refine their brand image."

To have a professional help you design graphics for your new Ford vehicle or to get started on your own custom design, visit www.fordcommercialgraphics.com.

What it means to you: Adding a vehicle wrap to a commercial truck or van is an excellent advertising and branding opportunity for businesses. Ford makes it simple with its online graphics design and ordering tool.

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Ford Launches Updated Vehicle Wrap Design Tool - Autotrader