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Ford Reveals 2013 F-Series Super Duty

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2012 Ford F250

author photo by Jeffrey Archer
  • Upscale Platinum trim level now available
  • Revised version of MyFord Touch Optimized for job sites
  • Other updates to the Super Duty are minimal

After revealing several teaser images online, Ford finally pulled the cover off its revised 2013 F-Series Super Duty pickups. While the full-size heavy-duty truck is largely the same as the 2012 model, updates include a luxurious new trim level with a revised interior and exterior, and the latest version of the MyFord Touch infotainment system that's been optimized for users who are working at a job site.

The biggest news for the 2013 F-Series Super Duty is the arrival of the upscale "Platinum" trim level. Like the similarly luxurious variant of the F-150 that debuted in 2009, the Super Duty Platinum combines upscale features with pickup truck utility - and will likely carry a price premium over lesser F-Series models.

On the outside, Platinum models are distinguished by a host of new chrome accessories including door handles, mirrors and running boards, as well as a silver-finished tailgate and unique 20-inch alloy wheels. Inside, the pickup offers high-quality woodgrain trim, premium leather seating, and a heated steering wheel wrapped in leather.

"The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury," said Brian Rathsburg, F-Series Super Duty marketing manager. "It has a distinct appearance and a long list of fe*atures to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for."

Exclusive to the 2013 F-Series Super Duty is a revised version of the automaker's MyFord Touch infotainment system, which was optimized for use in the full-size truck. Ford says the modified system includes the ability to be handled by a user wearing thick gloves and a wide, 8-inch display screen that provides a clear view behind the truck when in reverse to help line up trailers with its tow hitch.

Although Ford has not yet announced pricing for the 2013 F-Series Super Duty, we expect most models will see only modest increases compared to last year. The Crew Cab-only Platinum, however, will likely top the pickup's range with a base price of around $50,000 when it goes on sale later this year.

What it means to you: The new Platinum trim level combines luxurious features and heavy-duty capabilities in one pickup.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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Ford Reveals 2013 F-Series Super Duty