Auto Show : 2012 Geneva Auto Show
Mercedes-Benz A-Class Preview: Geneva Auto Show
- A new video teases Mercedes' upcoming A-Class.
- The video kicks off a new promotion for the car in Germany.
- Mercedes hasn't said if the A-Class will come to the US.
A new video from Mercedes teases the all-new A-Class ahead of the model's debut at this year's Geneva Auto Show. Featuring dramatic music and several angles of the upcoming compact, the video provides a good preview of what to expect from the next A-Class when it's officially unveiled in March.
The one minute video clearly displays the new model's LED headlights and turn signals, revised front end and sloping rear window line before concluding with an image of a production-ready A-Class completely covered in QR codes. Once tall in height but short in length, the upcoming A-Class appears adopt a more traditional hatchback body style similar to rivals like the Audi A3 and European-market BMW 1 Series hatchback.
In addition to previewing the new A-Class, the video officially announces a new promotion featuring the upcoming model and aimed at German social media users. Beginning in February, Mercedes will send several engineers throughout Germany with A-Class prototypes covered in QR codes, inviting interested onlookers to download a free app and post candid photos of the vehicles. The automaker says fans qualify for prizes with each post, and that one lucky winner will receive a free trip to this year's Geneva Auto Show.
The video follows up on the debut of the Concept A-Class, which premiered earlier this year at the New York Auto Show and the Shanghai Auto Show. While the finalized A-Class shown in the video ditches the Concept A-Class's unique wheels and many of its futuristic lines, the general proportions remain similar between both vehicles.
While the A-Class is one of Mercedes' top sellers in Europe, the compact's future in the US market has not yet been decided - even though the automaker has hinted at the possibility of selling its similarly-sized B-Class in the United States. If the A-Class were to reach our shores, rivals would include upscale compacts like the Audi A3, Lexus CT200h and Volvo C30.
What it means to you: We remain in a holding pattern until we find out if Mercedes will bring the A-Class to the United States.