Auto Show : 2013 Ces
Porsche and Aha Internet Radio: 2013 Consumer Electronics Show
- Aha internet radio app now compatible with all new Porsche models
- Unveiled at the 2013 Consumer Electronics Show in Las Vegas
- Thirty thousand stations organized and personalized
Back in the day, listening to Aha in the car meant playing a cassette of the Norwegian pop band who had a big hit with "Take On Me." Times have, thankfully, changed.
The new Aha is a smartphone app that Porsche has now embraced, bringing mobile Internet connectivity to the manufacturer's entire range. Suitable for the Apple iPhone or any Android device, the Aha Radio app is a free download. Once the smartphone has been integrated into the car's infotainment system, more than 30,000 Internet radio stations become accessible at the push of a button or a voice command. Naturally, sifting through 30,000 locations is hardly fun, but Aha can personalize and customize so users can select their preferences quickly. And yes, somewhere in there you'll probably find "Take On Me."
It's not just about music, though. News, sports, podcasts and audiobooks can all help while away rush hour or an hours long road trip.
On top of that, Aha can read aloud text messages and social network updates, give traffic and weather reports, and even recommend restaurants. There's also the Google POI (point of interest) feature, where a destination can be transferred directly into the car's navigation system.
The other part of the equation is to equip your new Porsche with the Online Services standalone option that costs a mere $210. This works in conjunction with the Porsche Communication Management system (PCM) that incorporates the display screen, Bluetooth function and steering wheel buttons. PCM starts at around $3,400.
Aha comes from the well-respected audio company, Harman. And one reason why Porsche chose this partner is that the app is easy to use, updating the "hands-free" approach to "eyes-free." TravelandLeisure.com has named Aha as one of its top travel apps, while renowned tech blogger Chris Pirillo calls it a must-have for users who want to stay connected while on the road.
What it means to you: The fully connected car edges ever closer to showroom reality. A fully connected Porsche is still a dream for most of us, but a possibility for some.