Porsche Starts Playing Tag with Shoppers
Porsche recently introduced a new mobile solution for consumers who prefer to shop dealers' lots on their own schedule. Through the use of mobile tags and smartphone tag readers, shoppers can learn more information about the particular Porsche model they are standing by, without picking up a brochure or speaking with a salesperson.
By scanning the vehicle's mobile tag with their internet-accessible smartphone, a shopper can access a micro website featuring product information specific to that car, including technical specifications, vehicle videos, press reviews, and even the distinctive sound of that particular model's engine.
"Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions," said Michael Bartsch, chief operation officer of Porsche Cars North America. A recent study by Morgan Stanley shows that one-third of all digital information is now viewed on mobile devices and that number is expected to rise to fifty percent by 2013.
Porsche began piloting the new mobile program in early June. "It's been quite exciting to serve as a test-dealer for Porsche's new mobile tags," says Ken Gorin, president and CEO of THE COLLECTION. "The technology affords our customers the opportunity to receive quick, up-to-the-minute information on our inventory." Eleven dealers have implemented the program already, with another 184 on the way.
In addition to the mobile tag program, Porsche continues to seek out new ways to help consumers with the shopping process. With Smart Mobile, a solution designed for touch-screen handheld devices, consumers can access customized Porsche dealership information including current inventory, special offers, and driving directions. Porsche also recently unveiled a location-based mobile version of the Porsche Dealer locator where customers can nearby dealerships and service centers via their smartphone.
To learn more about Porsche's latest shopping innovations, visit www.Porsche.com/usa.