• Sign in
  • |
  • Sign up

Car News

Porsche Starts Playing Tag with Shoppers

RELATED READING
See all Porsche articles
RESEARCH BY MAKE
Honda cars, trucks and SUVs Nissan cars, trucks and SUVs Ford cars, trucks and SUVs Toyota cars, trucks and SUVs Hyundai cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Chevrolet cars, trucks and SUVs Lexus cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Dodge cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs Hyundai cars, trucks and SUVs Infiniti cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon

author photo by Jason Remaley July 2011

Porsche recently introduced a new mobile solution for consumers who prefer to shop dealers' lots on their own schedule. Through the use of mobile tags and smartphone tag readers, shoppers can learn more information about the particular Porsche model they are standing by, without picking up a brochure or speaking with a salesperson.

By scanning the vehicle's mobile tag with their internet-accessible smartphone, a shopper can access a micro website featuring product information specific to that car, including technical specifications, vehicle videos, press reviews, and even the distinctive sound of that particular model's engine.

"Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions," said Michael Bartsch, chief operation officer of Porsche Cars North America.  A recent study by Morgan Stanley shows that one-third of all digital information is now viewed on mobile devices and that number is expected to rise to fifty percent by 2013.

Porsche began piloting the new mobile program in early June. "It's been quite exciting to serve as a test-dealer for Porsche's new mobile tags," says Ken Gorin, president and CEO of THE COLLECTION. "The technology affords our customers the opportunity to receive quick, up-to-the-minute information on our inventory." Eleven dealers have implemented the program already, with another 184 on the way.

In addition to the mobile tag program, Porsche continues to seek out new ways to help consumers with the shopping process. With Smart Mobile, a solution designed for touch-screen handheld devices, consumers can access customized Porsche dealership information including current inventory, special offers, and driving directions. Porsche also recently unveiled a location-based mobile version of the Porsche Dealer locator where customers can nearby dealerships and service centers via their smartphone.

To learn more about Porsche's latest shopping innovations, visit www.Porsche.com/usa.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2014 Porsche Panamera 4
Used 2014 Porsche Panamera
$72,994
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2014 Porsche Cayenne
Used 2014 Porsche Cayenne
$109,985
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2013 Porsche Cayenne Platinum Edition
Used 2013 Porsche Cayenne
$46,500
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2005 Porsche Boxster
Used 2005 Porsche Boxster
$17,000
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Close 
Porsche Starts Playing Tag with Shoppers - Autotrader