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Car Video : Super Bowl Xlvii

RAM: Farmer

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ADDITIONAL MODEL INFORMATION
2013 RAM 1500

author photo by Doug DeMuro

The 2013 RAM 1500 pickup stars in the extended Farmer Super Bowl commercial from Chrysler. The ad, which samples a famous speech by radio broadcaster Paul Harvey, highlights American farmers on the job using their RAM trucks.

With extensive updates for 2013, the RAM 1500 competes with the Ford F-150, Chevrolet Silverado and Toyota Tundra. Chrysler's efficient 3.6-liter Pentastar V6 serves as the base engine, while a new 8-speed automatic transmission replaces the old 6-speed in some trim levels. Those changes are good for a class-leading 25 mpg on the highway. The RAM 1500 starts around $23,000 for a base model, while upscale Laramie models can easily top $40,000.

On sale now, the 2013 RAM 1500 also boasts a new interior for the latest model year. While heavy-duty RAM models weren't featured in the Farmer ad, RAM pickups are also offered in workhorse RAM 2500 and RAM 3500 versions.

See all Super Bowl commercials

Does the new RAM ad inspire you to grab your work boots and hit the job? Tell us in the comments below.

RELATED INVENTORY
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Used 2013 RAM 1500 SLT
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$24,999
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Used 2011 RAM 1500 4x4 Crew Cab
Used 2011 RAM 1500
$21,888
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Used 2015 RAM 1500 4x4 Crew Cab Laramie
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$41,475
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New 2015 RAM 1500 Big Horn
New 2015 RAM 1500
MSRP $45,605
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
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RAM: Farmer