Auto Show : 2013 Sema Auto Show
Toyota Trucks and SUVs: SEMA Show
What Are They?
This year's SEMA show was an active one for Toyota. One big reason was the brand's unique concept vehicles, which athletes designed as part of the Dream Build Challenge. In addition to specialized Camry and Corolla models, customized Toyota trucks on hand included a modified Tundra pickup and a 4Runner SUV.
But for shoppers, the most important Toyota shown at SEMA was the 2014 FJ Cruiser Trail Teams Ultimate Edition. The reason is that it's likely the last special-edition FJ Cruiser to see production, as Toyota plans to cancel the SUV at the end of the 2014 model year. The FJ Cruiser Ultimate Edition includes lifted suspension, a front skid plate, thick tires, a roof rack and rock rails. Toyota says the Ultimate Edition will reach dealers in February.
There was also a lighter, less realistic side of Toyota's truck and SUV offerings at SEMA. That came in the form of two modified Toyota trucks: the Let's Go Moto Tundra and the Oakley Ultimate Dream Ski 4Runner.
The Tundra, created by motocross teammates Josh Grant and Justin Brayton, features a custom box over the bed that can transport a motorcycle. It also boasts lifted suspension, thick tires and a heavy-duty axle. And if that's not enough, there's an electronic roof over the bed to cover the bikes in back.
As for the 4Runner, it was created by freestyle skier Simon Dumont. It boasts everything you may need for serious skiing, from lifted suspension and off-road tires to an electronic ski rack that makes it easier to access skis on top of the SUV.
Will Toyota Ever Sell Them?
The FJ Cruiser Trail Teams Ultimate Edition will reach dealers in February, priced a few thousand dollars above a traditional FJ Cruiser. But the Let's Go Moto Tundra and the Oakley 4Runner are merely concept vehicles.
Why They're Important
The FJ Cruiser Trail Teams Ultimate Edition is important because it's the very last version of the popular Toyota FJ Cruiser -- and it will be among the most capable.
As for the 4Runner and Tundra concept vehicles, they're important for an entirely different reason: While they'll never see production, they grab headlines and incite interest from young shoppers. That's important to Toyota, which has recently decided to focus more on making its vehicles appeal to younger buyers.