• Sign in
  • |
  • Sign up

Car News : 2012 Detroit Auto Show

Toyota Unveils Prius c Subcompact Ahead of Detroit Auto Show

RELATED READING
RESEARCH BY MAKE
Honda cars, trucks and SUVs Nissan cars, trucks and SUVs Ford cars, trucks and SUVs Toyota cars, trucks and SUVs Lexus cars, trucks and SUVs Acura cars, trucks and SUVs Hyundai cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Dodge cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs Hyundai cars, trucks and SUVs Infiniti cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION
2012 Toyota Prius V

author photo by Nick Chambers

Toyota is breaking out the cigars after the unveiling of its new subcompact baby--the Prius c--ahead of its official birth at the 2012 Detroit Auto Show in January. When it goes on sale next year, the Prius c will be the fourth addition the ever-expanding Prius family of hybrids which now includes the base Prius, the Prius v, and the Plug-In Prius.

Said to achieve better than 52 miles per gallon in the city, the subcompact hybrid will have the best fuel efficiency of any non-electric car on-sale in the United States. Toyota officials have also indicated the car will be the most affordable hybrid on the road.

"We are trying to bring the Prius c in as close to or under $20,000 as possible," Moe Durand, Toyota Prius Communications, told AutoTrader.com on the sidelines of the 2011 LA Auto Show last week. "However, with the Yen trading like it is, getting it here for under $20,000 may be difficult."

At 157 inches long the Prius c is only a bit larger than Toyota’s conventional subcompact Yaris. The c will be powered by a 1.5-liter, 4-cylinder engine paired with the company’s Hybrid Synergy Drive. Although it is smaller and lighter than the base Prius, and has a smaller engine, the c won’t deliver fuel economy much higher than its larger sibling.

As Durand told us, the smaller a car gets the more drag it produces in its wake, and try as they might, the Toyota engineers couldn’t make the c any more slippery. In fact, the larger base Prius has a better coefficient of drag than the Prius c because it produces less turbulence in its wake.

As a four-door hatch, the c offers decent functionality even with its tiny footprint. According to Toyota, the c will come standard with Bluetooth, steering wheel audio controls, and nine airbags. Optionally, customers will also be able to add Toyota’s new Entune infotainment system, which can be used to make dinner reservations, buy movie tickets, stream Internet radio, and conduct Internet searches through a user’s mobile phone.

Clearly the new Prius c will be a strong contender in the growing subcompact market, but with less expensive competitors such as the Chevy Sonic and Ford Fiesta around, it remains to be seen just how important the Prius c’s incredible fuel economy will be to subcompact buyers.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2015 Toyota Prius V
New 2015 Toyota Prius V
MSRP $30,745
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2015 Toyota Prius V Three
New 2015 Toyota Prius V
MSRP $29,110
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2015 Toyota Prius V Three
New 2015 Toyota Prius V
MSRP $29,110
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2015 Toyota Prius V Two
New 2015 Toyota Prius V
MSRP $27,725
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Close 
Toyota Unveils Prius c Subcompact Ahead of Detroit Auto Show