Scion Cars - SEMA Auto Show Video
Cool people are exactly the sort Scion is seeking to buy its cars. So this youth-oriented branch of Toyota reached out to 686 and the two parties set about making the Numeric, "the first and only car solely dedicated to snowboarding," according to Scion.
The donor car is an xB and after that, things get more esoteric. For instance, the tires are made for bad weather and are branded New Balance, to echo NB686 snowboarding boots. And the roof is meant to emulate a carbon fiber helmet; the floor mats, made by sandal company Freewaters (another Californian operation), are heated. The side mirrors are not mirrors at all, but video cameras from GoPro - a company whose products are often stuck to the helmet of someone skydiving or kayaking off the top of a waterfall.
The most remarkable feature, though, must be the complete vehicle wrap of waterproof and breathable fabric from Spin Imaging. The seams are stitched and laser-welded. Over the front door handles are zippers (from YKK), while even the upper and lower grilles are covered with a fine mesh. Believe or not, it's actually possible to sit inside and see out through the windows, although driving up snow-covered mountain roads would be way more "rad" than relaxing.
Also at Scion's 2011 SEMA stand were several variations of the 2012 Scion iQ, the company's newest - and smallest - addition. The straight-ahead version of this supermini (starting price is slated to be around $15,000) hits the showrooms from December this year, but to herald its imminent launch and also show off some customization possibilities, there are four versions at SEMA, the result of challenges set to a quartet of specialist tuners.
See more coverage of the 2011 SEMA Auto Show.