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Chrysler

This proud brand has persevered through a difficult history. Founded in 1925 by automotive entrepreneur Walter Chrysler, the company consolidated Chrysler, Dodge and Plymouth brands under a single roof and proceeded to become a survivor of the relentless rationalization of the U.S. auto industry over the next 40 years, eventually settling in as one of the Detroit-based "Big Three." Along the way, it became known for engineering and product innovations such as the first steel-roofed station wagon, in 1941; the first transistorized car radio, in 1955; and the Plymouth Road Runner "economy" muscle car in the mid-Sixties. But new CEO Lee Iacocca had to rescue Chrysler in 1981 by landing federal-government loans. A couple of years later Chrysler pioneered a new vehicle concept, the minivan; regained its financial footing; then went on to acquire American Motors and the Jeep brand in 1987. Yet by 1998, it was ripe for takeover by Daimler-Benz. That arrangement yielded a few good vehicles, such as the new 300 sedan, and a famous revival of Chrysler's Hemi V-8 engine. But the Germans discontinued Plymouth and couldn't figure out how to position the Chrysler brand successfully. The huge marketplace retrenchment of 2009 required Chrysler's second government bailout, and Fiat was awarded a controlling interest in hopes that the Italian automaker could revive Chrysler yet again.

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Chrysler News & Reviews

Autotrader Find: Chrysler PT Cruiser With 5,000 Miles and Matching Trailer
March 24, 2017 
And by "matching trailer," I don't just mean the color.   Read more
2017 Toyota Highlander Hybrid: New Car Review
March 24, 2017 
The 2017 Toyota Highlander Hybrid combines the regular gas model's well-rounded, family-friendly credentials with sensational fuel economy.   Read more
12 Must Test Drive Vehicles for 2017
March 23, 2017 
Of all the new 2017 models, these 12 cars especially deserve your consideration -- and your test drives.   Read more
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Car Buying Guides

Save time and money on your next car purchase with these helpful car buying guides: