Williams --- Low Price Guarantee

2600 North US Highway 31 South, Traverse City, MI 49684-4525
Contact Dealer at: 1-866-471-1307
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We offer financing to suit a variety of needs.

  • Good Credit
  • Bad Credit
  • No Credit


We take care of you during and after your purchase.

  • Factory Authorized Service Center
  • Body Shop
  • Customization
  • Parts & Accessories
  • Concierge
  • Delivery Options
  • Courtesy Shuttle
  • Diesel

Vehicle Inventory

  • Hybrid


For your comfort and pleasure, check out our amenities.

  • Children’s Play Area
  • Comfortable Waiting Area
  • Handicapped Accessible

Important Messages From Us

View Why You Should Buy A New Car From Us

CLICK on the unit to see REAL photos of our ENTIRE new car inventory!!! At Williams..... Our special AutoTrader price is BELOW FACTORY INVOICE. This price DOES INCLUDE THE STANDARD FACTORY INCENTIVE &/or REBATE. You may qualify for additional incentives. That means that every new vehicle can be purchased for THOUSANDS of DOLLARS BELOW INVOICE!! Please contact the dealership Internet Department for complete details.

View Why You Should Buy A Used Car From Us

Largest inventory in the North and at Williams we will do what it takes to get it done! Williams is the LARGEST dealer in the Northern Michigan!! We have achieved this prestigious status by offering GREAT prices and GREAT customer service!! We have your vehicle waiting for you!!! Ask for the internet sales team!!! We will beat any other dealer's offer on like vehicles*** See dealer for details.

View Disclaimer

Sales Tax, Title, License Fee, Registration Fee, Dealer Documentary Fee, Finance Charges, are additional to the advertised price.

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