Effective Date: November 1, 2005
AutoTrader.com, Inc. respects the privacy of visitors to our website. Please read this Privacy Statement carefully so that you understand what information we collect through our website and what we do with that information. This Privacy Statement applies only to information collected online through the AutoTrader.com website and does not describe the ways in which we may collect or use information obtained offline or through any means other than our website. If you have any questions about this Privacy Statement, please contact Customer Service.
PROTECTING THE PRIVACY OF CHILDREN
Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. Our website is not directed at children under 13 and we won't knowingly allow anyone under 13 to provide us any personally identifying information; if you're under 13, please don't provide any information about yourself on this website.
THE INFORMATION WE COLLECT
The information we gather falls into two categories: (1) information supplied by visitors to the site when they list a car for sale, perform a search, enter a sweepstakes or other promotional contest, or initiate a transaction, and (2) tracking information gathered as visitors navigate through our website and review our email newsletters and other email messages. Third-party providers featured on or linked to by our website, such as vendors of products and services offered through our site by third parties, may be gathering information, as well, through processes we don't control.
Searches and Listings To make use of certain features on our site, visitors need to provide limited information about themselves and their interests so that we can tailor the information we provide to their needs. For example, to help you find the car you want close to home, we need to know what kind of car you're looking for and your zip code. We ask you to provide this information when you perform a search. We use this information to help you find the car you're looking for. If you find a listing that interests you and elect to send the seller an email through our website, we'll share with the seller the contact information you supply through our online "Email Seller" form. If you do not wish to share your email address or other contact information with the sellers who advertise on our website, you should not use our "Email Seller" contact form. Many of the dealer listings that appear on our website include toll-free telephone numbers that can be used to contact the dealership that is selling the advertised vehicle. If you call a dealer using one of these toll-free numbers, we may provide the dealer with the date, time, and duration of your call, as well as the number from which your call originated. If you wish to contact a dealership that advertises on our website without disclosing this information, please contact the dealer by email or by dialing its local telephone number. When you list a car for sale, we ask for information on the car and on how you can be contacted by potential buyers. We also ask for your credit card number and the expiration date on your card. We use this information to create your ad and to process your payment.
Sweepstakes and Other Promotions From time to time, we may offer sweepstakes or other promotions on our website. If you enter a sweepstakes or promotional contest, we'll ask you to provide information about yourself (such as your name, address, and email address). Among other things, we'll need this information to contact you if you win, and we may use this information for marketing purposes. We may share this information with any co-sponsor of the contest or sweepstakes, which we'll identify in the contest rules. We may also share this information with shipping or fulfillment companies or other third-party service providers who are responsible for some aspects of administering our promotions, such as conducting drawings, and/or delivering prizes to winners. If you don't want us to collect the information requested in the contest or sweepstakes registration form or to provide it to co-sponsors, please do not enter the contest or sweepstakes.
Email Addresses If you provide us your email address, we may email you about our website or our services, or to inquire about your experience using our website or sites operated by others. From time to time, we'll also send you emails that may include automotive information, special promotions and other commercial offers that we think may be of interest to you. Though we hope you'll find these communications informative and useful, if you don't, you can always unsubscribe by following the simple instructions included in each email. And you can opt-out of receiving these types of commercial offers at all by indicating, when you list a car for sale or inquire about a car listed on our website, that you'd prefer not to receive these communications.
Web Beacons To help us keep track of how many users are visiting particular pages within our website, and how many users are accessing particular listings that we distribute, we may place a small file, called a web beacon, on some of our pages and on some of the listings we distribute. These web beacons allow us to track the number of users that view our pages and our listings, but they don't reveal any personally identifying information about individual users. Advertising networks with which we are affiliated may also use web beacons on our site to gather similar anonymous "clickstream" information, which is used to deliver targeted advertising messages to our visitors. (See "Data Collected in Connection with Ad Serving and Targeting," below, for more information regarding the information collection practices of these advertising networks.)
Browser Level Information Our web server automatically collects limited information about your computer configuration when you visit our site, including the type of browser software you use, the operating system you're running, the resolution of your computer monitor, the website that referred you, and your IP address. (Your IP address is a numerical address that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you want to view) can be transmitted to you. We also use IP address information for systems administration and trouble shooting purposes. Your IP address does not tell us who you are.) We use this information to make our site as useful as we can for as many users as possible.
USE AND DISCLOSURE OF INFORMATION
When we present information to our advertisers-to help them understand our audience and confirm the value of advertising on our website--it is usually in the form of aggregated statistics on traffic to various pages within our site. Any credit card information you may provide to us is secured during transmission over the Internet using industry--standard secure socket layer (SSL) encryption and is stored on our secure servers. (See "Security," below.) We use your credit card information only to bill you for the products and services you order from us. We don't share your credit card information with anyone, except as may be necessary to process your transactions or comply with law. We may collect, or have a third party collect on our behalf, aggregated statistical information about how visitors use and navigate around our site, such as the number of users who visit various pages within the site, what they click on, whether they scroll up or down on particular pages, fill out forms, etc. This aggregated information does not identify you personally. We use this information to improve our site. We may also disclose this aggregated information to third parties.
LINKS AND FEATURES OFFERED IN CONJUNCTION WITH OTHER PROVIDERS
We may occasionally release information about our visitors when release is appropriate to comply with law, to enforce our Visitor Agreement, or to protect the rights, property or safety of visitors to our site, our customers, the public or AutoTrader.com. As our business grows, we may buy or sell various assets. In the unlikely event that AutoTrader.com LLC, one of its business units, or substantially all of its assets is acquired by another company, information on our visitors would be among the transferred assets. To ensure that the email marketing preferences of our visitors are honored, we may share email addresses collected on our website with advertisers (or their designated agents) for the limited purpose of identifying and removing from our distribution lists and/or the advertiser's distribution lists the email addresses of any persons who have "unsubscribed" or otherwise indicated a preference not to receive commercial electronic mail messages from, or transmitted on behalf of, the relevant advertiser. We may allow others to search some of our databases (our listings database, for example) and to analyze the data they find there or aggregate it with other data, either for their business purposes, or ours. Though some of the information in our databases may be personally identifying (such as the contact information included in a vehicle listing), we'll only allow searches of the portions of our database that contain information that is otherwise publicly available on our website. When we use other companies to help us operate our site or improve the services we offer to you, we may provide them with information about our visitors that is necessary for them to perform their services. We require that these companies commit to use the information only to perform the services that we request.
Information we gather on our website is stored within AutoTrader.com-controlled databases (or databases hosted on our behalf) on servers maintained in protected environments. Any credit card information you provide us is secured for transmission over the Internet using industry-standard secure sockets layer (SSL) encryption. Click here to learn more about the SSL protocol on webopedia.com. However, no physical or electronic security system is impenetrable. We cannot guarantee the security of our servers or databases, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. And, of course, any information you include in a vehicle listing is available to anyone with Internet access.
CHANGES TO THIS PRIVACY STATEMENT