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More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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Hyundai News & Reviews

CPO Deals: July 2015
July 7, 2015 
We've rounded up all the best certified pre-owned deals and incentives available this month from several top automakers.   Read more
2011 Nissan Maxima: Used Car Review
July 6, 2015 
As front-wheel-drive luxury sport sedans go, the 2011 Nissan Maxima is one of the more stylish choices.   Read more
2010 Hyundai Tucson: Used Car Review
July 1, 2015 
A used 2010 Hyundai Tucson is an affordable compact SUV offering expressive styling and a feature-rich interior.   Read more
Read more Hyundai news & reviews

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