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More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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Hyundai News & Reviews

Tesla People Hate Me, but the Tesla Model S Still Isn't a Full-Size Luxury Sedan
October 26, 2016 
I've recently received a lot of anger from Tesla owners. But that doesn't make the Model S a full-size luxury sedan.   Read more
Impending Death: 7 Cars Going out of Production You Can Get for Cheap
October 25, 2016 
Halloween is here, and that got us thinking about death -- in automotive form. Here are seven dying cars you can get for cheap.   Read more
2015 Kia Optima: Used Car Review
October 24, 2016 
Why drive a bland and boring family sedan when you can drive a stylish, feature-loaded 2015 Kia Optima for the same price?   Read more
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