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More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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Hyundai News & Reviews

2013 Hyundai Elantra: Used Car Review
June 1, 2015 
The 2013 Hyundai Elantra is now a family of stylish and efficient small cars, including a 4-door sedan, 2-door coupe and 5-door GT hatchback   Read more
Can Your Car Help You Avoid a Speeding Ticket?
May 29, 2015 
Some cars receive more speeding tickets than others, but which ones?   Read more
2012 Hyundai Elantra: Used Car Review
May 21, 2015 
Updated with a new Eco mode and improved steering, the 2012 Hyundai Elantra impresses with style, good feature content and fuel economy.   Read more
Read more Hyundai news & reviews

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