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More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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Hyundai News & Reviews

2014 Kia Forte: Used Car Review
September 27, 2016 
Available as a roomy sedan, a flexible hatchback or a sporty coupe, the 2014 Kia Forte offers style and luxury uncommon among competitors.   Read more
2017 Ford Fusion: New Car Review
September 22, 2016 
The 2017 Ford Fusion receives a thorough makeover for the new year. Should Camry and Accord worry?   Read more
2015 Subaru Impreza: Used Car Review
September 21, 2016 
A used 2015 Subaru Impreza offers class-leading fuel economy and reliability with cutting-edge safety features, plus standard AWD.   Read more
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