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Hyundai

More than a decade ago, Hyundai launched a strategy to become a trailblazing brand worldwide. Originally part of a chaebol, or Korean industrial conglomerate, founded in 1947, Hyundai began making cars in the late Sixties. From the start, Hyundai Motor's goal was to copy Toyota's success in penetrating the American market. Hyundai finally began exporting cars to the United States in 1986 with the inexpensive Excel. But the car turned out to be unreliable, denting Hyundai's prospects. By the late Nineties, Hyundai began its long push to establish itself as a world-class innovator and brand. Manufacturing quality skyrocketed, helping the effort. So have industry "firsts" including a 10-year, 100,000-mile warranty in the U.S. Hyundai sealed its mainstream status in America by opening an assembly plant in Montgomery, Ala., in 2005; now more than half its vehicles are sold in the United States. As part of its continuing evolution, Hyundai also launched its first aspirational vehicles, a near-luxury Genesis sedan and coupe, in 2009. Hyundai’s most successful marketing gambit ever was its "Assurance" program introduced in the midst of the U.S. recession in early 2009, offering to make consumers' car-loan payments on Hyundai vehicles if they lost their job. It helped Hyundai post the best major-brand performance in the U.S., on a relative basis, last year.

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Hyundai News & Reviews

2011 Hyundai Genesis: Used Car Review
September 2, 2015 
The 2011 Hyundai Genesis delivers all the power, style and creature comforts of a premium European luxury sedan for thousands less   Read more
2017 Kia Sportage: Sneak Peek
September 2, 2015 
Autotrader samples the 2017 Kia Sportage ahead of its introduction at the Frankfurt International Motor Show.   Read more
10 Best New Car Warranties Available Today
September 2, 2015 
Looking for a new car with a long warranty? Look no further: Our latest list rounds up the 10 best new car warranties you can get today. ...   Read more
Read more Hyundai news & reviews

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