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Jeep

One of the most beloved and durable brands in U.S. automotive history, Jeep is the father of the modern SUV and remains a crown jewel in Fiat's purchase of Chrysler LLC. When the U.S. Army sought a "light reconnaissance vehicle" to replace its motorcycle in 1940, Willys-Overland won a three-way competition and produced the MA, and later the MB. It's unclear why the rugged four-wheel-drive vehicle quickly became known as the "Jeep"; one theory is that it came from the slurring of the letters "GP," the military abbreviation for General Purpose. In any event, Jeep became ubiquitous at the European front and helped win World War II. After the war, Willys produced civilian Jeeps, and then the brand had a succession of owners. Jeep remained largely a niche line with American consumers until Chrysler bought it in 1987 shortly after the mainstay Jeep CJ-7 was replaced with the Wrangler. Soon, Chrysler broadened the Jeep franchise with a variety of larger models, still emphasizing their off-road capabilities. But one, Jeep Grand Cherokee, represented the vanguard of the modern SUV when it became popular with older and more upscale consumers in the Eighties. Since then, Jeep has remained synonymous with the ever-proliferating SUV market, but the Spartan Wrangler remains its signature model.

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Jeep News & Reviews

RAM 2500 Off-Road Pack: Chicago Auto Show
February 12, 2016 
The heavy-duty RAM 2500 is gaining an off-road-ready variant at this year's Chicago Auto Show.   Read more
7 Great SUVs Under $25,000
February 9, 2016 
Interested in a great SUV with a reasonable price tag? Look no further than our latest list of 7 great SUVs for under $25,000. ...   Read more
2016 Chicago Auto Show Preview
February 5, 2016 
The 2016 Chicago Auto Show has sandy beaches, math quizzes and, of course, some new vehicle debuts.   Read more
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