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Jeep

One of the most beloved and durable brands in U.S. automotive history, Jeep is the father of the modern SUV and remains a crown jewel in Fiat's purchase of Chrysler LLC. When the U.S. Army sought a "light reconnaissance vehicle" to replace its motorcycle in 1940, Willys-Overland won a three-way competition and produced the MA, and later the MB. It's unclear why the rugged four-wheel-drive vehicle quickly became known as the "Jeep"; one theory is that it came from the slurring of the letters "GP," the military abbreviation for General Purpose. In any event, Jeep became ubiquitous at the European front and helped win World War II. After the war, Willys produced civilian Jeeps, and then the brand had a succession of owners. Jeep remained largely a niche line with American consumers until Chrysler bought it in 1987 shortly after the mainstay Jeep CJ-7 was replaced with the Wrangler. Soon, Chrysler broadened the Jeep franchise with a variety of larger models, still emphasizing their off-road capabilities. But one, Jeep Grand Cherokee, represented the vanguard of the modern SUV when it became popular with older and more upscale consumers in the Eighties. Since then, Jeep has remained synonymous with the ever-proliferating SUV market, but the Spartan Wrangler remains its signature model.

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2014 Jeep Cars

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2013 Jeep Cars

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Jeep Special Offers


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Jeep News & Reviews

10 Must Test Drive Trucks and SUVs for 2014
April 15, 2014 
Looking for a truck, crossover, SUV or van this year? Check out our 10 Must Test Drive Trucks and SUVs for 2014 for the best models on sale.   Read more
Jeep Wrangler Concepts to Debut at Moab Easter Jeep Safari
April 14, 2014 
At its annual off-road outing in the Utah desert, Jeep will present six new vehicles, including special Wrangler and Cherokee models.   Read more
2014 Denver Auto Show in the Spotlight
April 8, 2014 
The 2014 Denver Auto Show brings new metal and new technologies to the Mile-High City.   Read more
Read more Jeep news & reviews

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