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Jeep

One of the most beloved and durable brands in U.S. automotive history, Jeep is the father of the modern SUV and remains a crown jewel in Fiat's purchase of Chrysler LLC. When the U.S. Army sought a "light reconnaissance vehicle" to replace its motorcycle in 1940, Willys-Overland won a three-way competition and produced the MA, and later the MB. It's unclear why the rugged four-wheel-drive vehicle quickly became known as the "Jeep"; one theory is that it came from the slurring of the letters "GP," the military abbreviation for General Purpose. In any event, Jeep became ubiquitous at the European front and helped win World War II. After the war, Willys produced civilian Jeeps, and then the brand had a succession of owners. Jeep remained largely a niche line with American consumers until Chrysler bought it in 1987 shortly after the mainstay Jeep CJ-7 was replaced with the Wrangler. Soon, Chrysler broadened the Jeep franchise with a variety of larger models, still emphasizing their off-road capabilities. But one, Jeep Grand Cherokee, represented the vanguard of the modern SUV when it became popular with older and more upscale consumers in the Eighties. Since then, Jeep has remained synonymous with the ever-proliferating SUV market, but the Spartan Wrangler remains its signature model.

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2015 Jeep Cars

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2014 Jeep Cars

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Jeep Special Offers


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Jeep News & Reviews

2011 Jeep Grand Cherokee: Used Car Review
May 28, 2015 
All new from top to bottom, the 2011 Jeep Grand Cherokee's blend of on-road finesse and off-road prowess sets a high bar among 5-seat SUVs.   Read more
2015 Chevrolet Trax: Real World Review
May 27, 2015 
We drove around in Chevy's brand new Trax crossover for a week -- and here's what we think.   Read more
8 Affordable SUVs for a Weekend Getaway
May 20, 2015 
We've rounded up eight of the best SUVs for drivers who want to escape city life and enjoy some serious weekend adventures.   Read more
Read more Jeep news & reviews

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