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Mirroring the predominance of its parent company in the mainstream market, Lexus has become the most successful and biggest-selling of the three Japanese luxury brands in the U.S. Toyota managed to carve Lexus into a marque whose original slogan, "The Relentless Pursuit of Perfection," still provides an ideal and a mission that is both appreciated by and credible to American consumers. When Lexus launched in 1989, the first vehicle was the LS 400 sedan, which importantly shared no major elements with previous Toyota vehicles. It established the brand's continuing reputation for the market's best balance of quiet, ergonomics, engine performance, manufacturing quality and overall value. By 1991, Lexus was the top-selling luxury import in the U.S., and J.D. Power & Associates was ratifying its status with the highest marks in its survey of initial quality. Lexus launched the GS line in 1993. In 1998, Lexus introduced what arguably became its most ground-breaking vehicle: the RX 300 crossover. RX established a sleek styling template and overall platform dimensions and characteristics that would hugely influence generations of competitors. Lexus produced the first production hybrid luxury SUV, the RX 400h, in 2005. Dubiously flush with success, Lexus also launched the hybrid LS 600h recently, at a sticker price of more than $100,000.

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2015 Lexus Cars

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Lexus News & Reviews

2015 Nissan Murano: Ups and Downs
July 27, 2015 
Our managing editor is getting better acquainted with the 2015 Nissan Murano.   Read more
CPO 2013 Lexus RX 350: Malibu to Venice Along the PCH
July 27, 2015 
We took our CPO 2013 Lexus RX 350 down the famed Pacific Coast Highway to Venice Beach. Here's how the Lexus handled this beautiful drive.s   Read more
8 New Cars That Will Last Forever
July 24, 2015 
Looking for a car to last a while? We've listed eight reliable new models that you can own forever.   Read more
Read more Lexus news & reviews

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