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Mirroring the predominance of its parent company in the mainstream market, Lexus has become the most successful and biggest-selling of the three Japanese luxury brands in the U.S. Toyota managed to carve Lexus into a marque whose original slogan, "The Relentless Pursuit of Perfection," still provides an ideal and a mission that is both appreciated by and credible to American consumers. When Lexus launched in 1989, the first vehicle was the LS 400 sedan, which importantly shared no major elements with previous Toyota vehicles. It established the brand's continuing reputation for the market's best balance of quiet, ergonomics, engine performance, manufacturing quality and overall value. By 1991, Lexus was the top-selling luxury import in the U.S., and J.D. Power & Associates was ratifying its status with the highest marks in its survey of initial quality. Lexus launched the GS line in 1993. In 1998, Lexus introduced what arguably became its most ground-breaking vehicle: the RX 300 crossover. RX established a sleek styling template and overall platform dimensions and characteristics that would hugely influence generations of competitors. Lexus produced the first production hybrid luxury SUV, the RX 400h, in 2005. Dubiously flush with success, Lexus also launched the hybrid LS 600h recently, at a sticker price of more than $100,000.

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2015 Lexus Cars

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Lexus News & Reviews

2015 Toyota Avalon Hybrid: New Car Review
February 25, 2015 
The 2015 Toyota Avalon Hybrid brings compact-car fuel efficiency to the luxurious full-size sedan.   Read more
6 CPO SUVs That Look Brand New
February 25, 2015 
We've rounded up six SUVs that offer new styling and a manufacturer-backed CPO warranty at sharp discounts from new pricing.   Read more
2015 Chrysler 200: Long-Term Introduction
February 23, 2015 
AutoTrader is spending a year with the all-new Chrysler 200.   Read more
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