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Mirroring the predominance of its parent company in the mainstream market, Lexus has become the most successful and biggest-selling of the three Japanese luxury brands in the U.S. Toyota managed to carve Lexus into a marque whose original slogan, "The Relentless Pursuit of Perfection," still provides an ideal and a mission that is both appreciated by and credible to American consumers. When Lexus launched in 1989, the first vehicle was the LS 400 sedan, which importantly shared no major elements with previous Toyota vehicles. It established the brand's continuing reputation for the market's best balance of quiet, ergonomics, engine performance, manufacturing quality and overall value. By 1991, Lexus was the top-selling luxury import in the U.S., and J.D. Power & Associates was ratifying its status with the highest marks in its survey of initial quality. Lexus launched the GS line in 1993. In 1998, Lexus introduced what arguably became its most ground-breaking vehicle: the RX 300 crossover. RX established a sleek styling template and overall platform dimensions and characteristics that would hugely influence generations of competitors. Lexus produced the first production hybrid luxury SUV, the RX 400h, in 2005. Dubiously flush with success, Lexus also launched the hybrid LS 600h recently, at a sticker price of more than $100,000.

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Lexus News & Reviews

2014 Nissan Pathfinder vs. 2014 Infiniti QX60: What's the Difference?
August 29, 2014 
Curious about the differences between the family-oriented 2014 Nissan Pathfinder and the luxurious 2014 Infiniti QX60? We have the details.   Read more
2015 Acura TLX: First Drive Review
August 28, 2014 
We had a chance to climb behind the wheel of the all-new 2015 Acura TLX sedan. Here are our initial impressions.   Read more
Luxury Car Deals: August 2014
August 6, 2014 
Our latest list features some excellent deals and incentives available this month on many top luxury cars.   Read more
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