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Mirroring the predominance of its parent company in the mainstream market, Lexus has become the most successful and biggest-selling of the three Japanese luxury brands in the U.S. Toyota managed to carve Lexus into a marque whose original slogan, "The Relentless Pursuit of Perfection," still provides an ideal and a mission that is both appreciated by and credible to American consumers. When Lexus launched in 1989, the first vehicle was the LS 400 sedan, which importantly shared no major elements with previous Toyota vehicles. It established the brand's continuing reputation for the market's best balance of quiet, ergonomics, engine performance, manufacturing quality and overall value. By 1991, Lexus was the top-selling luxury import in the U.S., and J.D. Power & Associates was ratifying its status with the highest marks in its survey of initial quality. Lexus launched the GS line in 1993. In 1998, Lexus introduced what arguably became its most ground-breaking vehicle: the RX 300 crossover. RX established a sleek styling template and overall platform dimensions and characteristics that would hugely influence generations of competitors. Lexus produced the first production hybrid luxury SUV, the RX 400h, in 2005. Dubiously flush with success, Lexus also launched the hybrid LS 600h recently, at a sticker price of more than $100,000.

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2015 Lexus Cars

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Lexus News & Reviews

The 8 Best CPO Warranties
October 29, 2014 
Not all CPO warranties are created equal, so we took a look to see which ones are the best.   Read more
7 Used Cars That Are Scary Fast
October 28, 2014 
Halloween is here, and that means it's time for us to spook you with a list of seven used cars that are scary fast.   Read more
2015 Audi A8: New Car Review
October 26, 2014 
The 2015 Audi A8 is powerful, classy and fun to drive, but is it good enough to woo BMW, Benz and Lexus loyalists? Find out in our review.   Read more
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