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Mirroring the predominance of its parent company in the mainstream market, Lexus has become the most successful and biggest-selling of the three Japanese luxury brands in the U.S. Toyota managed to carve Lexus into a marque whose original slogan, "The Relentless Pursuit of Perfection," still provides an ideal and a mission that is both appreciated by and credible to American consumers. When Lexus launched in 1989, the first vehicle was the LS 400 sedan, which importantly shared no major elements with previous Toyota vehicles. It established the brand's continuing reputation for the market's best balance of quiet, ergonomics, engine performance, manufacturing quality and overall value. By 1991, Lexus was the top-selling luxury import in the U.S., and J.D. Power & Associates was ratifying its status with the highest marks in its survey of initial quality. Lexus launched the GS line in 1993. In 1998, Lexus introduced what arguably became its most ground-breaking vehicle: the RX 300 crossover. RX established a sleek styling template and overall platform dimensions and characteristics that would hugely influence generations of competitors. Lexus produced the first production hybrid luxury SUV, the RX 400h, in 2005. Dubiously flush with success, Lexus also launched the hybrid LS 600h recently, at a sticker price of more than $100,000.

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2015 Lexus Cars

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2014 Lexus Cars

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Lexus News & Reviews

Editors' Picks: Top Summer Road Trip Cars and Songs
June 29, 2015 
Here are the songs we'd listen to -- and the cars we'd drive -- on a summer road trip.   Read more
2015 Lexus RX 350: 5 Reasons to Buy - Video
June 29, 2015 
The size and success of the 2015 Lexus RX 350 is reason enough to buy one, but we have five more for good measure.   Read more
2015 Lexus RC vs. 2015 BMW 4 Series: Which Is Better?
June 25, 2015 
We're comparing the Lexus RC and the BMW 4 Series for drivers interested in a sporty new luxury car.   Read more
Read more Lexus news & reviews

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