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Long established as the No. 3 Japanese brand in the U.S. market, Nissan's record has been less consistent than those of its larger Japan-based rivals. Nissan was established in Japan in 1933 and made vehicles under the Datsun brand for decades. The first Datsun sedan arrived in the U.S. in 1958, followed a year later by a compact pickup truck. By the Sixties, Datsun also was establishing its chops in the American sports-car market with the SPL-210, and by 1969 it had introduced the Z sports-car brand that remains popular to this day. By 1975, Datsun had become the top vehicle importer in the U.S. Nissan also became the first Japanese brand to build trucks in America with its Tennessee manufacturing operation in 1983. At around the same time, Nissan decided to switch out the Datsun name and began worldwide marketing of its vehicles using the Nissan name. The Sentra subcompact and Altima mid-sized sedan become staples in the U.S. market, and by 1993 Altima was the best-selling new nameplate in America. Globally, however, Nissan was facing the pressures of industry consolidation, and in 1999 it joined forces with similarly ailing Renault. Renault chief Carlos Ghosn took over joint headship and immediately began reviving the combined entity. Today, Nissan remains one of the mainstream Big Six automakers in the U.S.

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Nissan News & Reviews

2015 Mazda MX-5 Miata: New York Auto Show
April 17, 2014 
Mazda has revealed a new special-edition MX-5 Miata, which previews a future direction for the iconic 2-seat sports car.   Read more
2015 Nissan Murano: New York Auto Show
April 16, 2014 
The all-new Nissan Murano is set to take on the competitive world of crossovers with new styling and a long list of new features.   Read more
2015 Jeep Renegade: New York Auto Show
April 16, 2014 
The Jeep Renegade brings a new contender to the hotly contested world of compact SUVs.   Read more
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