Wild Concept From Scion

Six years ago at the New York International Auto Show the Scion brand was first introduced, and the youth-oriented brand has grown considerably since that time, achieving many of the goals initially set for the neophyte.

Scion buyers have a median age of 30 years old, the lowest in the industry. And since 72 percent of Scion buyers are new to Toyota, the brand is performing exactly as intended.

Always looking for the next logical vehicle for its lineup, Scion took the wraps off the unique Hako Coupe concept.

"Scion's Hako Coupe concept embodies a distinct global perspective on today's youth," said Jack Hollis, Scion vice president. "We took the xB's iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box."

The inspiration for the Hako Coupe is rather different as well - Scion says the concept was inspired by the iconic xB and the emergence of American vintage style among young Tokyo trendsetters.

There are obvious styling cues from classic American coupes with a chopped greenhouse, but with a solid A-pillar and wraparound rear glass the Hako looks a bit confused - it almost seems like the top was put on backwards. With very large fender flares surrounding a bold alloy wheel design, there are elements of muscle car in this concept as well.

The bright orange exterior color is carried into the trim detail of the interior, and there are a number of video monitors placed throughout the cabin.

Scion designers know that some will like the Hako, some won't.

"As you know, polarizing style fits in well with our lineup," said Hollis. "And of course we love a good box. We'll listen to the feedback from this concept to help us determine how our brand could evolve and grow over the next five years."