LA Auto Show - 2011 Mazda Mazda2 Arrives in America

It’s not an accident that Mazda was the only Asian automaker to use the phrase "fun to drive" during their press conference at the Los Angeles International Auto Show. For years, Mazda has placed emphasis on driving dynamics when developing new models, culminating in one of the most consistently engaging car lineups on the market. 

In Japan, Mazda is the manufacturer best equipped to fight "kuruma banare," a societal shift away from a passion for automobiles. Mazda’s secret weapon is the small, lightweight Mazda2, which is finally headed for Mazda dealerships in the U.S. When the mini-MVP won the 2008 World Car of the Year award, an international panel of automotive experts admired its swoopy styling and clever interior packaging enough to vote it more award-worthy than the Ford Mondeo and Mercedes-Benz C-Class. 

Engineers took special care to sharpen the Mazda2's throttle response rate during launches and overtaking maneuvers, but Mazda didn’t forget that subcompact buyers want fuel efficiency, too. Analysts expect the Mazda2 to deliver 5-star crash test scores and nearly 40 MPG when it zooms onto American roads in mid-2010.

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